Aashi Kumari

1. Creator of Chronically Online, a digital newsletter dissecting the most viral, innovative, and conversation-driving campaigns across social media, brand activations, influencer marketing, and outdoor advertising. 2. Providing weekly insights into what’s trending online, covering everything from meme culture to major brand rollouts with an analytical lens on audience behavior, platform strategies, and campaign impact. 3. Tracking and evaluating digital marketing trends across platforms like Instagram, TikTok, Twitter/X, and YouTube. 4. Offering critical commentary on brand tone, campaign resonance, PR wins (and fails), and social listening moments. 5. Building and engaging a niche audience of marketing professionals, creatives, and brand strategists seeking a pulse on digital culture. 6. Applying industry expertise in digital marketing, PR, and content strategy to create relevant, timely, and highly shareable content.

1. Contributed to the publication of 15+ high-impact press releases on the official Accor Newsroom, amplifying global visibility for key brand milestones. 2. Delivered 50+ competitor news updates to inform strategic decision-making for the Commercial and Brand Senior Leadership Team. 3. Produced 10+ detailed coverage reports for major announcements, driving insights across Accor’s Premium, Midscale & Economy brand portfolio. 4. Designed 11 dynamic presentations showcasing flagship properties, reinforcing Accor’s leadership in the Premium, Midscale & Economy segments. 5. Played a pivotal role in the launch of La Suite Novotel by ALL.com, a landmark initiative that achieved over 1B media impressions worldwide. 6. Coordinated press activities for the iconic 50th anniversary of ibis, enhancing brand engagement and media impact globally

1. Coordinated over 20 campaign asset rollouts across global, regional, and local teams, ensuring alignment with brand narrative and timing across internal and external stakeholder groups. 2. Produced monthly Social Listening & Brand Health Reports using Brandwatch, surfacing key consumer insights and trend alerts to influence campaign pivots and inform content creation. 3. Played a key role in media performance analysis and agency feedback cycles, contributing to a 10% uplift in global paid media efficiency. 4. Helped train 30+ local teams on effective utilization of global assets, and CRM tools driving high adoption rate for localized campaign execution. 5. Monitored industry trends and identified emerging best practices, driving the development of innovative advertising campaigns and providing strategic insights to marketing teams. 6. Collaborated with creative teams to develop social media campaigns for The Laughing Cow and Babybel, focusing on brand humor, snackable content, and consumer interaction. 7. Analyzed social listening data and emerging trends, revealing that Reddit’s snack-focused subreddits were seeing a rise in organic conversations around snack products like Babybel and The Laughing Cow. 9. Streamlined coordination between internal marketing teams, media agencies, and digital partners, optimizing campaign performance.

Contributed to the success of Paris Fashion Week by actively supporting visual merchandising initiatives. Played an integral role in curating and implementing captivating visual displays that enhanced brand visibility and aesthetics during the prestigious event. Collaborated closely with the visual merchandising team to conceptualize and execute innovative display strategies, ensuring that the brand's identity and narrative were effectively communicated to a diverse audience of industry insiders, influencers, and attendees. Engaged in meticulous planning and coordination to guarantee a seamless and efficient execution of visual elements throughout the Fashion Week event. Demonstrated adaptability and composure in a fast-paced environment, addressing any on-site challenges proactively to maintain the overall integrity of the visual displays. By maintaining a keen eye for detail and a dedication to excellence, contributed to elevating the brand's presence and prestige during this globally recognized fashion event.

Enhanced the visual merchandising of multiple renowned brands at the prestigious Vald Agency showroom during Paris Fashion Week 2023, elevating the presentation of luxury fashion. Cultivated a profound understanding of diverse international markets and their consumers, delving into intricate aspects such as buying behavior, purchasing trends, and motivations within the B2B segment. Significantly contributed to the overall triumph of the showroom, playing a pivotal role in ensuring a successful and memorable event.

Conducted successful B2B presentations of premium Indonesian brands and products, representing them on the global stage during Premiere Classe at Paris Fashion Week. Gained invaluable insights into diverse international markets and developed a deep understanding of evolving consumer needs. Thrived in the dynamic world of fashion and international business, connecting Indonesian craftsmanship with international buyers.

Skills: Digital Technology · E-Commerce · Customer Surveys · Lead Generation · Online Marketing · Campaigns · Strategy · Sales Operations · Retail · Marketing Strategy · Technology Adoption · Brand Strategy · Product Marketing · Spoken English · SharePoint · Performance Metrics · Performance Analysis · Brand Management · Data Analysis · Sales Strategy · Communication Processes · Public Relations · Market Research · Presentation Skills · Sales · Administrative Processes · Emerging Trends · Business Development · Microsoft Outlook · Optimization · Business Analysis · Customer Relationship Management (CRM) · Promotional Marketing · Market Analysis · English · Analytical Skills · Time Management · Search Engine Optimization (SEO)

Skills: Strategy