Aastha Bhatia

- Led the Go-to-market strategy workstream for an international project focused on entering a high-growth health and nutrition segment, delivering a pilot market entry plan integrating commercial, marketing, and digital considerations - Conducted desk research and competitive benchmarking across 15+ global and regional players, identifying white space opportunities and gaps in the integrated health solutions ecosystem to guide capability planning - Developed user segmentation and channel strategy for a market of 200M+ potential end users for an informed phased rollout and resource allocation decisions - Assessed regulatory, pricing, and access constraints across launch regions, creating a business case for the proposed solution and recommending fast-track entry options that reduced time-to-market by 3 months

- Data Migration Lead: Spearheaded the migration of legacy data for 90+ global corporate offices using SQL, securing a $4.25M contract with a $400B+ client by delivering the project 2 months early. - Workplace System Deployment: Designed and implemented Workplace Management Systems (ServiceNow Nuvolo, IBM Tririga) for global fast-food chains, enhancing platform capabilities and improving operational workflows. - Stakeholder Alignment: Streamlined 50+ requirements using Agile methodologies, aligning 10+ cross-functional stakeholders and boosting operational efficiency by 4%. - User Enablement: Trained 20+ professionals at a Fortune 500 Oil & Gas firm, accelerating user adoption and ROI for newly implemented systems. - Process Optimization: Automated testing workflows, reducing manual effort by 60+ hours monthly and accelerating delivery timelines by 15%. - Cross-Team Leadership: Organized Deloitte’s 1st Virtual Finance Leadership Summit, connecting US and India offices through seamless partner and guest speaker coordination. - Strategic Insights: Delivered actionable insights on COVID-19’s impact on global Commercial Real Estate, shaping go-to-market strategies for Deloitte partners. - Community Building: Founded "PodTalks," a virtual networking initiative fostering collaboration and idea-sharing across US and India teams.

During my internship at NIIT Technologies, I developed an Amazon Alexa app for an international airline to enhance customer engagement through voice-based interactions. The app allowed users to check flight status, access weather updates at departure and arrival destinations, and complete flight check-ins via voice commands. I played a key role in defining the app’s functionality by gathering client requirements and translating them into structured workflows. I created detailed process flows to map user interactions, ensuring a seamless and intuitive experience. Additionally, I collaborated with cross-functional teams—developers, designers, and automation testers—to bring the product to life. The app was built using Node.js, and I contributed to automating the testing process using RPA tools. This experience strengthened my ability to bridge product development with user-centric marketing strategies, a key aspect of product marketing management. It also honed my skills in stakeholder communication, workflow design, and aligning digital solutions with business objectives to enhance customer experience.