Abdallah Tayeb

• Optimized the attribution model for acquisition channels, enhancing marketing efficiency and ROI. • Increased the accuracy of an algorithm estimating company size, resulting in improved tracking of company OKRs. • Deployed customer segmentation based on tech savviness, enabling more targeted marketing and personalized user experiences. • Developed a recommendation system for Google Ads keywords using both internal and external data, boosting ad performance and relevance.

Data science courses for graduate student : - Introduction to Deep Learning - Machine Learning - AWS - GCP - Azure - DevOps - Docker - Git - Ansible

• Facilitated client business recovery and growth in the post-pandemic world by designing an advanced forecasting tool that uses socio-economic and epidemic-related data to help companies strategically anticipate price, demand, and logistics needs. • Enabled cost savings and sales growth for a top beauty company by developing a strategic tool to streamline product portfolio. This solution identified key consumer choice drivers and analyzed product substitutability, facilitating informed decisions on product withdrawals and optimizing the product mix. • Significantly increased client engagement and satisfaction by designing a dynamic, user-friendly data visualization tool, enhancing geomarketing solutions