Abdelali LOULIDI

– Led the "Open Banking" program and implemented key regulatory processes like FATCA/CRS – Digitalized employee journeys and ensured compliance with the "Eckert" law – Established AML indicators and reporting systems to improve compliance and risk management – Shaped product vision, strategy, and developed roadmaps to align with business goals – Assessed and prioritized Epics/features to drive impactful product development – Enhanced product value through continuous improvement and performance tracking via KPI

– Enhanced the customer journey by developing a pricing tool – Set up a credit solution for Orange Bank – Reviewed and optimized the technical architecture of the pricing APIs platform – Implemented an A/B testing tool to improve decision-making – Designed the product roadmap and monitored delivery KPIs – Managed and prioritized the user stories/features backlog, and facilitated agile events

– Enhanced customer and collaborators journeys by optimizing UX across platforms – Digitalized middle and back-office operations, streamlining workflows and increasing efficiency – Automated payment transactions, improving accuracy and reducing manual intervention – Defined functional architecture, managing technical components, flows, and dependencies – Ensured compliance with ACPR, GDPR, and tax regulations – Framed MVPs and prioritized the backlog, overseeing roadmap delivery and product development

– Implemented the "Fransat Pro" digital platform for B2B clients, enhancing service accessibility and user experience – Developed the self-care sales path for B2C equipment "Achat Express," improving customer autonomy and driving sales efficiency – Established GDPR and PSD2 compliance across various sales channels, ensuring data security and regulatory adherence – Managed marketing automation processes, optimizing campaign workflows and improving customer engagement – Set up new hotline tools, enhancing customer support and improving communication efficiency

– Defined digital customer relationship journeys, enhancing overall customer experience – Omnichannelized the "Eprivate" service model, providing seamless cross-channel customer interactions – Implemented a life insurance asset simulator, improving customer financial planning tools – Revamped communication and customer advisory tools, enhancing client interactions and support – Led the digital transformation of marketing content, optimizing delivery across platforms

– Implemented mobile payment solutions, enhancing transaction convenience for customers – Migrated individual customer base to a new information system, ensuring seamless data transition – Integrated new banking products into Salesforce, including current accounts and overdraft management – Managed customer area authentication, ensuring secure and reliable access – Improved the Real Estate loan tool, enhancing functionality and user experience

– Redesigned a sales support tool used by 16,000 collaborators, enhancing usability and efficiency. – Implemented a reporting tool leveraging Liberty Net Server, improving data insights and reporting accuracy. – Developed performance tracking indicators for banking products and advisor activities, optimizing decision-making processes. – Prepared and executed a change management plan, ensuring smooth transitions and stakeholder alignment. – Managed an application portfolio, including SIMPA, ISAC, and Idoc, overseeing system maintenance and optimization.

– Defined the requirements for a cross-channel pricing engine, ensuring alignment with business needs – Conducted impact studies and risk analysis to support informed decision-making – Prepared and led steering and follow-up committees, ensuring project milestones were met – Supported business teams in integrating application updates across the network – Drove continuous improvement of quality, enhancing system performance and user satisfaction