Abdelhady El-Sakka

Senior Digital Analytics Specialist & React Native Developer | Expertise in Google Analytics 4, Firebase, Google Tag Manager, Adjust, Amplitude | Passionate Rower & Lifelong Learner

Salary / Daily rate

Cairo, Cairo Governorate, Egypt

Mobility: Paris, Spain, ...

Freelance, open to permanent contract

Can come onsite

Skills

AmplitudeGoogle Tag ManagerReact NativeFullstack DevelopmentFirebaseAdobe Analytics

Languages

Arabic (Native)English (Fluent)

About me

Intro

I am a seasoned Digital Analytics Specialist with comprehensive experience in leveraging tools like Google Analytics 4, Firebase, Google Tag Manager, Adjust, Amplitude, and Ensighten to drive data-driven decisions and strategies. As a React Native Developer, I thrive on creating and designing innovative applications that meet user needs and enhance engagement. Outside of the tech world, I am an avid rower, embracing the discipline and teamwork of the sport. My unique blend of analytical prowess and creative development, coupled with my sporting dedication, forms the cornerstone of my professional journey, where data, design, and athleticism converge to create impactful results.

Links

Work experience

e-CENS

Dec 2023 - Present

2 years 11 months

Dubai - United Arab Emirates

Senior Digital Analytics Specialist

Jun 2024 - Present

2 years 5 months

Dubai - United Arab Emirates

– As a Senior Digital Analytics Specialist, I work with top global brands such as Kendo (including Fenty Beauty), ALJ (including Toyota and Lexus), Virgin Stores in the UAE, Aqar, Jarir Bookstore, and Visit Dubai. I specialize in implementing and monitoring digital analytics for websites and mobile apps, ensuring precise event tracking and providing actionable insights for strategic decisions. – I am proficient in using various tools such as Adjust, Amplitude, Google Analytics 4 (GA4), and Firebase. Additionally, I specialize in validating event tracking through multiple techniques, including intercepting mobile requests, ensuring that data flows seamlessly from the app to analytics platforms. – I lead both technical and business meetings, providing comprehensive solutions that unlock new opportunities for the company. With a strong focus on data-driven strategies, I consistently deliver results that enhance performance and drive business growth.

Digital Analytics Specialist

Dec 2023 - Jun 2024

7 months

Dubai - United Arab Emirates

– As a Digital Analytics Specialist at e-cens, I harness the power of data to drive strategic decisions and optimize digital experiences. Leveraging advanced tools like Google Analytics 4, Firebase, Google Tag Manager, Adjust, Amplitude, and Ensighten, I delve deep into user behavior, traffic patterns, and engagement metrics to unearth actionable insights. My role involves collaborating with cross-functional teams to implement data-driven strategies that enhance performance, increase user satisfaction, and boost overall business outcomes. With a keen eye for detail and a commitment to excellence, I continuously seek to refine our analytics practices, ensuring that e-cens remains at the forefront of digital innovation and market leadership.

Digital Analytics Implementation Consultant

Merkle | Cardinal Path

Dec 2022 - Dec 2023

1 year 1 month

United States

– As an Analytics Implementation Consultant, I specialize in helping businesses leverage data to make informed decisions and optimize their online presence. I have a deep understanding of analytics tools such as Google Analytics, Adobe Analytics, and Tag Manager, and I have a proven track record of delivering successful implementation projects. – My expertise in data analysis and interpretation enables me to work with clients to identify key performance indicators (KPIs) and develop measurement frameworks that align with their business objectives. I am also skilled in developing customized tracking solutions and implementing complex analytics configurations to provide clients with a comprehensive understanding of their digital ecosystem. – As a consultant, I am committed to providing excellent customer service and collaborating closely with clients to ensure that their analytics implementation projects are completed on time, within budget, and to their satisfaction. I am passionate about helping clients harness the power of data to optimize their online presence and achieve their business goals.

React Native Developer

Upwork

Dec 2022 - Oct 2023

11 months

Remote

– As a freelance React Native developer, I specialize in creating high-quality and user-friendly mobile applications using cutting-edge technology. I have a strong front-end and back-end development background, allowing me to design and develop fully-functional mobile applications from scratch. – My expertise in React Native allows me to create robust and scalable applications for iOS and Android platforms, using a single codebase. Whether you need a new mobile app or want to improve an existing one, I can provide top-notch solutions tailored to your specific needs. – I pride myself on my ability to collaborate with clients to achieve their goals, provide clear communication, and deliver projects on time and within budget. If you're looking for a reliable and experienced freelance React Native developer, I'm here to help. Let's connect and discuss your next project!

React Native Developer

Sarri Technology

Aug 2022 - Dec 2022

5 months

Cairo, Cairo Governorate, Egypt

– Responsible for developing different applications using React Native and using many technologies to develop these applications according to the needs of each client – Responsible for publishing the applications on Google Play and App Store platforms

Frontend & Cross Platform Mobile Developer

Information Technology Institute (ITI)

Apr 2022 - Aug 2022

5 months

– Produced websites compatible with multiple browsers & Smart Phones – Transformed native applications into mobile friendly products – Advocated for well-tested and documented, high quality code – The leader of my Track

Engineeius

Oct 2019 - Oct 2021

2 years 1 month

Cairo, Cairo Governorate, Egypt

Location Manager

Jun 2021 - Oct 2021

5 months

Cairo, Cairo Governorate, Egypt

– Improving customer experience which impacted sales growth – Monitoring & evaluate instructors which improved their rank in nationwide competition

Programming & Robotics Instructor

Oct 2019 - Jun 2021

1 year 9 months

New Cairo City, Cairo Governorate, Egypt

– Achieve high ranks in nationwide competitions – Achieve first place at the company level


Education

Information Technology Institute (ITI)

Scholarship, Frontend & Cross Platform Mobile Development

2022 - 2022

5 months

Ain Shams University

Bachelor's degree, Mechatronics, Robotics, and Automation Engineering

2015 - 2021

6 years 1 month


Licenses & certifications

Amplitude Foundations - Analytics

Issued: –

Certified by Amplitude

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