Abdeljalil EL LYOUSFY

– Spearheaded the redesign of the V12 legacy platform, leading its rebranding and transformation into Autodealer Digital (ADD), a large-scale B2B SaaS platform for automotive dealerships. – Built and scaled a design system at scale with 1,000+ reusable components, reducing dealership CMS website build time from 24 hours to under 2 hours. – Partnered closely with product managers and engineering teams to ship Auto Dealer 360, driving adoption across the United States and Canada. – Conducted user research and usability testing using Hotjar and Microsoft Clarity, optimizing user journeys across CRM, BDC, inventory management, and analytics dashboards. – Led the transition from Adobe XD and Sketch to Figma, improving collaboration, handoff, and design consistency. – Designed and delivered features across CRM, inventory management, dashboards, social automation, syndication, SEO booster (local dominance), and instant conversation tools. – Leveraged AI-assisted design tools (Figma AI, AI-supported ideation, automation) to accelerate exploration and support design system evolution. – Collaborated cross-functionally to align business goals, product strategy, and user needs, ensuring measurable impact at scale.

– Led the end-to-end redesign of a mobile-first education platform, focusing on reducing user friction and improving the reliability of critical validation workflows. – Designed a unified product architecture connecting mobile app, web platform, and custom CRM, replacing fragmented manual processes with a scalable digital ecosystem. – Optimized core user journeys by identifying and removing major drop-off points, improving conversion from 65% drop-off to 8%, and achieving 92% success rate on critical flows. – Created and structured a cross-platform design system (MMS Design System) ensuring visual and functional consistency across mobile, web, and internal tools used by distributed teams. – Collaborated with product stakeholders and engineering teams to align UX decisions with business constraints and operational efficiency.

– Designed and developed responsive web applications and dashboards for startup acceleration platforms. – Translated complex requirements into clear user flows and intuitive interfaces in close collaboration with product managers. – Balanced a dual design and development role, enabling faster iteration and smoother delivery.

– Delivered branding, website design, and digital assets to support the company's online presence. – Enhanced client engagement through user-centered design approaches tailored to energy-sector customers.

– Delivered branding, website design, and digital assets to strengthen the company's digital presence. – Applied user-centered design approaches to improve engagement for energy-sector customers.