Abdelkarim Ghaouri

• Leading the migration of global marketing operations from Adobe Campaign Standard (ACS) to Adobe Campaign v8, ensuring data integrity, platform scalability, and minimal service disruption. • Providing expert implementation consultancy and ongoing support to multiple international markets, ensuring adherence to best practices and business objectives. • Designing, maintaining, and optimizing complex technical workflows, including automation logic, data synchronization, and multi-step campaign journeys. • Collaborating with cross-functional teams (CRM, Data, Analytics) to ensure seamless integration of Adobe Campaign with external systems via APIs and ETL processes. • Supporting advanced audience segmentation, personalization strategies, and campaign execution based on behavioral and transactional data. • Troubleshooting and resolving platform-related issues, ensuring campaign deliverability, performance, and compliance. • Training and mentoring marketing and technical teams to improve platform adoption and operational efficiency.

Skills: Adobe Campaign Classic (ACC) · End-to-End Project Management

• Migration from Adobe Campaign V6 to V7. • Building technical workflows for data import & export, monitoring, and alerts. • Creating Adobe Campaign entities Data Schema, Input forms, Navigation hierarchies, and Delivery templates. • Packaging, migration, access management & monitoring of platform.

• End-to-end implementation experience with Adobe Campaign Classic. • Building technical workflows. • Implementing content personalization and dynamic content within emails. • JavaScript, HTML, CSS, XML. • Ongoing Support. • Synchronizing environments Prod & Dev. • Reducing backlog tasks. • Project and time management. • Building/Improving campaign workflows. • End-to-end Testing. • HTML coding and development for email marketing using responsive design and email coding best practices. • Complete work correctly and efficiently to meet appropriate deadlines.

• HTML coding and development for email marketing using responsive design and email coding best practices. • Complete work correctly and efficiently to meet appropriate deadlines. • Web development using PHP/Laravel.

• Providing consulting services to aid the implementation, adoption, operation, and expansion of Adobe Campaign at client organizations. • Engaging / Working directly with the client to understand marketing objectives, assess requirements, develop project plans, manage the day to-day tasks, and meet project deadlines. • Providing implementation consultancy, customer assistance, and post implementation support to Adobe Experience Cloud clients in their deployment. • Managing customer data. • Segmentation. • Email Marketing. • Customization of the tool (Schemes and XML forms, Programs, Campaigns, Deliveries, Landing pages, Workflows). • Implementation of Deliveries (A/B Testing, Multilingual, Personalization). • Technical workflow management. • SQL database design. • HTML/CSS/Javascript.