Abdellah Ibach

🟣 Led the full UX and design system overhaul of a critical enterprise CRM, improving task flows and interface clarity 🟣 Reduced development time by 25% through a scalable, tokenized component system 🟣 Improved task completion by 20% by aligning design with user intent and backend logic 🟣 Built an accessible (WCAG) design system used across multiple internal platforms 🟣 Partnered with PMs and dev teams using Figma and Jira to ship at speed

🟣 Designed SonarX, a crypto staking product, increasing engagement by over 30% 🟣 Delivered modular UI libraries for efficient handoff and cross-product consistency 🟣 Reduced revision cycles by 20% with interactive prototypes and async collaboration 🟣 Balanced Web3 complexity with clean, intuitive UX for broader adoption

🟣 Enhanced onboarding UX and rebuilt email templates to support user retention post-relaunch 🟣 Applied rapid design iterations in a tight product timeline for high business impact 🟣 Contributed reusable components to improve consistency across core flows

🟣 Worked on mobile and web design projects that achieved high client satisfaction rate 🟣 Delivered polished, scalable designs in cross-cultural, international team settings 🟣 Optimized design delivery processes to speed up production cycles

🟣 Designed multi-channel campaigns that drove client retention rate 🟣 Prioritized concept clarity and brand consistency across all visuals

🟣 Supported creative and layout production for print and digital assets 🟣 Gained hands-on experience translating brand strategy into visuals 🟣 Developed attention to detail that still informs my design system work today