Belachguer Abderrahmane

PFE Project – Miraway: Designed an end-to-end travel and mobility platform combining flights, trains, hotels, car rentals, and activities. Focused on creating a seamless, personalized travel experience through user research, UX strategy, information architecture, user flows, wireframes, and high-fidelity UI design. UX Research & Strategy: Conducted user research, surveys, competitor benchmarking, personas, empathy maps, user journeys, and usability analysis to identify user needs and product opportunities. Product Design: Worked across the complete UX/UI design process, from problem definition and research to ideation, wireframing, prototyping, testing, and final interface design. UI Design & Prototyping: Created responsive, high-fidelity interfaces, interactive prototypes, and design systems using Figma, with a focus on usability, accessibility, consistency, and visual hierarchy. Design Thinking & UX Methodologies: Applied Design Thinking, Jobs-to-Be-Done (JTBD), user flows, information architecture, usability heuristics, UX metrics, and competitive analysis. Additional Project – EduStream: Designed a multi-device EdTech platform focused on personalized learning, video learning, progress tracking, quizzes, notes, and continuity across mobile, tablet, desktop, and TV. Digital Design Tools: Developed hands-on experience with Figma, Framer, Adobe Photoshop, Adobe Illustrator, Notion, and other digital design tools. Professional Skills: Developed strong problem-solving, visual communication, presentation, collaboration, and design decision-making skills through academic and project-based work.

UX/UI design internship focused on the end-to-end of Miraway, from user research through to mobile UI and AI system design. Conducted user behavior research designed and ran a structured survey, then collected and analyzed the data to build an evidence-based understanding of how users interact with the app. Defined the information architecture and user flow for the Miraway redesign, translating research insights into a clear, navigable structure. Designed the mobile UI for the new version of Miraway, applying the IA and user flow work into concrete, high-fidelity interfaces. Designed the AI system integrated into Miraway, including its underlying algorithm bridging UX design with product logic and functional design. Skills: User Research · Survey Design · Data Analysis · Information Architecture · User Flow · Mobile UI Design · Figma · AI/UX Design