Abdoulaye SECK

Assisting organizations in shaping their omnichannel strategy and transforming their customer experience through the implementation of solutions, applications, and strategic business initiatives.

Managing various CRM & Marketing automation projects in close collaboration with different squads (CRM, Marketing Automation, e-Commerce, Clienteling, etc.), Partners, and Vendors. Coordinating the different Maisons in the design and build of omnichannel business assets. (Loewe, Celine, Rimowa, Chaumet, Givenchy, Bulgari ...) Managing the backlog and refining business requests. Defining and prioritizing tasks for each sprint. Deploying various omnichannel projects based on business priorities.

Managing a team of 2 PPO & an external technical team of 20 people Defining and building roadmap of customer experience domain solutions and applications in line with business needs and architecture in place Implementing worldwide customer experience solutions and applications + business process including CRM Salesforce and channels as telephony, chat, WhatsApp, WeChat, Apple Business Chat ....) Directing all phases of the project from design to launch phase with international teams and stakeholders (China, USA, Europe, Middle East ...) Working closely with business and technical department to ensure the level of availability, performance and security of the related solutions and applications Developing, implementing and managing worldwide IT process for business requests and support (+5000 users) Contributing to Dior Couture yearly revenu e and Net Promoter Score of 75

Leading project of implementation in several industry and clients through Salesforce Sales, Marketing Cloud, Service Cloud, Social Studio .... in EMEA and MENA. Luxury: LVMH Transportation: Bolloré Group Aviation: Airbus, IER Group Start-Up/ Tech: Content Square Sport: Rugby and football Club

Worked with several clients and industries to support their digital transformation strategy and implementation Asset Management: CARMIGNAC Media: EUTELSAT Energy Utilities: SUEZ, ENGIE Home Services Telecom: Vodafone Germany

Defined and set up programmes to support CRM strategy, client activation and ROI for each clients Managed daily operations with multiple teams to reach monthly targets (creative audit, segmentation, loyalty and reactivation campaigns) Project KPI's: Revenue: +11% in average each month Engagement: + 15% of new customers , 10% of reengaged and 5% of 3% of ambassadors in average each month Clients: Carrefour, Cartier, DELL Luxury retail: Cartier, IWC Food retail: Carrefour OOSHOP Fashon retail : TK MAXX Tech: DEL

Define and set up the digital strategy in answer to problems of acquisition and ROI (Display, SEM, SMO, Membership, Emailing, Tracking).