Abheeshta Pradeep

- Managed social analytics of more than 20 brands across various industries such as technology, automotive, food, jewellery, etc. - Researched internet consumption trends and gathered audience insights to build media plans for stakeholders across more than 10 countries such as Japan, South Korea, Kazakstan, Ukraine, UAE and more. - Handled a team of 3 analysts and conducting managerial reviews of team members and recruitment. - Constructed analysis of hero, hub, and hygiene campaigns worth over $2M in total. - Acquired 30.000 followers in first 3 weeks of the LinkedIn India Instagram page. - Monitored over 6.000 contest entries for #UberCamper using Meltwater and increased brand positive sentiment by 8%. - Expanded social media listening skills with 2 additional tools - Meltwater and Locobuzz.

Skills: Google Sheets · Microsoft Excel · Meltwater · Data Analysis · Brandwatch · Social Media Analysis · Social Listening

- Worked with notable clients such as Google India, YouTube India, Kormo Jobs and Google Pay India - Helped develop weekly, monthly, quarterly, campaign and ad-hoc reports for organic and paid social media content for above clients - Collaborating with the creative and strategy teams - Improved analysis on reporting with the help of Brandwatch - adding information about audiences, interests, sentiments, demographics, etc. - Collaborating more with the creative and strategy teams to give perspective from an analytical stand point - Aiding in planning paid objectives and audiences for content