abir Turki

Marketing Strategist | B2C, B2B & Government | Data-Driven + Creatively Led | Strategic Planning & Campaign Design

Salary / Daily rate

Tunis, Tunisia

Freelance

Remote only

Skills

Marketing StrategyNegotiationMarket Research

Languages

Arabic (Native)French (Native)English (Fluent)

About me

Intro

I'm a marketing strategist with a foot in both worlds: data and creativity. I help organizations from government bodies to B2C and B2B brands , turn complex goals into clear, results-driven marketing strategies. My work blends structured planning with creative thinking to build campaigns that resonate and perform. Whether it's long-term planning or agile execution, I focus on impact, insight, and making ideas work in the real world.

Links

Work experience

Marketing Consultant

Beam Consultancy and Research Company

Dec 2023 - Present

2 years 11 months

Remote

Designing and implementing marketing strategies and plans for clients. Carry out market research to better understand customer behaviour, market trends and competitors' activities. Create and develop marketing materials such as brochures, flyers and presentations. Develop strategic and creative marketing campaigns to effectively reach target audiences through various channels, including social networks, emailing and online advertising. Analysing and reporting on the effectiveness of marketing campaigns, making adjustments where necessary. Working with multi-disciplinary teams to ensure that marketing initiatives are aligned with the company's overall strategy. Translated with DeepL.com (free version)

Communication and sales Officer

Future Islands

Sep 2022 - Aug 2023

1 year

Tunisie

Development of the marketing department and implementation of communication, digital marketing and sales strategies to achieve objectives. Cultivate relationships with customers and distributors to increase loyalty rates and achieve targets. Draft sales and communication documents Manage customers, check their satisfaction and upselling. Communicate brand identity and corporate position to internal and external customers to foster loyalty and brand recognition. Project management with Trello and Notions

Founder and manager

Webcom Advertising

Feb 2016 - Aug 2022

6 years 7 months

Sfax, Tunisia

Developing results-oriented digital strategies, using SEO, social media marketing and conversion optimization techniques to increase online visibility and revenues Monitoring digital campaigns and KPIs with social media tools and google analytics Manage communication budgets Manage customer projects with Trello and Notions Conceptualization of digital communication campaign ideas Management of corporate marketing activities, including building presence on social media, social media and Google ADS. Management of human resources and agency administration

Account Manager

Wezign

Jun 2021 - Dec 2021

7 months

Tunis, Tunisia

Developing results-oriented digital strategies, using SEO, social media marketing and conversion optimization techniques to increase online visibility and revenues Monitoring digital campaigns and KPIs with social media tools and google analytics Manage communication budgets Manage customer projects with Trello and Notions Conceptualization of digital communication campaign ideas Management of corporate marketing activities, including building social media presence, social media and Google ADS.

Consultante marketing

Lingare MahdiaFreelance

Aug 2019 - Mar 2021

1 year 8 months

Mahdia, Tunisia

Dans cette expérience je suis entrain d'accompagner les 15 femmes entrepreneures du programme de Lingart dans leurs plans de marketing et communication ( traditionnelle et digitale)

Digital Manager

Havas TunisieFreelance

Dec 2019 - Jul 2020

8 months

Tunis, Tunisia

Developing results-oriented digital strategies, using SEO, social media marketing and conversion optimization techniques to increase online visibility and revenues Tracking digital campaigns, KPIs with social media tools and google analytics Monitoring of digital campaigns, KPIs and their evolution Management and training of cross-functional teams Manage communication budgets Collaborate effectively with the team to deliver the best possible and current ideas and proposals for customers Conceptualize digital campaign ideas Lead all corporate marketing activities, including building presence on social media, social media and Google ADS. Management of collaborations with influencers

Sales Executive

Access to e business

Dec 2014 - Dec 2015

1 year 1 month

Sfax, Tunisia

Selling and upselling. Manage customer relationships through consultative sales techniques to achieve individual sales targets.

Marketing and export Manager

Laboratoires réunis de soins / Quattro

Mar 2014 - Oct 2014

8 months

Sfax, Tunisia

- Définir la stratégie commerciale de l’entreprise -Analyser les ventes et définir les objectifs à atteindre -Déterminer les moyens commerciaux et stratégiques à mettre en place pour les atteindre -Analyser finement le marché pour en déceler les opportunités -Elaborer un plan marketing -Définir l’identité du produit, la stratégie de communication, les conditions de lancement du produit, le placement produit, l’image de marque, etc. - Consulter les prestataires extérieurs : agences de communication, de publicité, imprimeurs, graphistes, etc. -Assurer une veille concurrentielle sur son marché

Marketing Manager

ZEN

Oct 2013 - Mar 2014

6 months

Sfax, Tunisia

- Définir la stratégie commerciale de l’entreprise -Analyser les ventes et définir les objectifs à atteindre -Déterminer les moyens commerciaux et stratégiques à mettre en place pour les atteindre -Analyser finement le marché pour en déceler les opportunités -Elaborer un plan marketing -Définir l’identité du produit, la stratégie de communication, les conditions de lancement du produit, le placement produit, l’image de marque, etc. - Consulter les prestataires extérieurs : agences de communication, de publicité, imprimeurs, graphistes, etc. -Assurer une veille concurrentielle sur son marché

chargée clientèle

Medmedia

Mar 2012 - Oct 2012

8 months

-Gestion des clients : Prospection, prise de rendez-vous et rédaction des Offres. - Suivis des projets : Encadrement des clients, détection de leurs besoins. - Gestion du portefeuille client : Mise à jour des outils de prospection, et de la Base de données - Dispatching du travail demandé avec l’équipe de l’agence.


Education

HubSpot Academy

Content Marketing

2017 - 2020

4 years

Missouri State University

Mini MBA, Management de projet

2017 - 2017

1 year

Missuri state university

Mini MBA, Business developement

2017 - 2017

1 year

HubSpot Academy

inbound marketing, inbound marketing

2017 - 2017

1 year

Université de Sfax

licence fondamentale, marketing

2004 - 2010

7 years


Licenses & certifications

Formateur agréé en marketing

Issued: Feb 2025

Certified by Formation CNFCPP

Digital facilitation in Synchronous events

Issued: Mar 2023

Certified by ITCILO

The best place to find your next move

© 2026. All Rights Reserved.