
abir Turki
Marketing Strategist | B2C, B2B & Government | Data-Driven + Creatively Led | Strategic Planning & Campaign Design
Salary / Daily rate
Tunis, Tunisia
Freelance
Remote only
Skills
Languages
About me
Intro
I'm a marketing strategist with a foot in both worlds: data and creativity. I help organizations from government bodies to B2C and B2B brands , turn complex goals into clear, results-driven marketing strategies. My work blends structured planning with creative thinking to build campaigns that resonate and perform. Whether it's long-term planning or agile execution, I focus on impact, insight, and making ideas work in the real world.
Work experience
Marketing Consultant
Beam Consultancy and Research Company
Dec 2023 - Present
2 years 11 months
Remote
Designing and implementing marketing strategies and plans for clients. Carry out market research to better understand customer behaviour, market trends and competitors' activities. Create and develop marketing materials such as brochures, flyers and presentations. Develop strategic and creative marketing campaigns to effectively reach target audiences through various channels, including social networks, emailing and online advertising. Analysing and reporting on the effectiveness of marketing campaigns, making adjustments where necessary. Working with multi-disciplinary teams to ensure that marketing initiatives are aligned with the company's overall strategy. Translated with DeepL.com (free version)
Communication and sales Officer
Future Islands
Sep 2022 - Aug 2023
1 year
Tunisie
Development of the marketing department and implementation of communication, digital marketing and sales strategies to achieve objectives. Cultivate relationships with customers and distributors to increase loyalty rates and achieve targets. Draft sales and communication documents Manage customers, check their satisfaction and upselling. Communicate brand identity and corporate position to internal and external customers to foster loyalty and brand recognition. Project management with Trello and Notions
Founder and manager
Webcom Advertising
Feb 2016 - Aug 2022
6 years 7 months
Sfax, Tunisia
Developing results-oriented digital strategies, using SEO, social media marketing and conversion optimization techniques to increase online visibility and revenues Monitoring digital campaigns and KPIs with social media tools and google analytics Manage communication budgets Manage customer projects with Trello and Notions Conceptualization of digital communication campaign ideas Management of corporate marketing activities, including building presence on social media, social media and Google ADS. Management of human resources and agency administration
Account Manager
Wezign
Jun 2021 - Dec 2021
7 months
Tunis, Tunisia
Developing results-oriented digital strategies, using SEO, social media marketing and conversion optimization techniques to increase online visibility and revenues Monitoring digital campaigns and KPIs with social media tools and google analytics Manage communication budgets Manage customer projects with Trello and Notions Conceptualization of digital communication campaign ideas Management of corporate marketing activities, including building social media presence, social media and Google ADS.
Consultante marketing
Lingare MahdiaFreelance
Aug 2019 - Mar 2021
1 year 8 months
Mahdia, Tunisia
Dans cette expérience je suis entrain d'accompagner les 15 femmes entrepreneures du programme de Lingart dans leurs plans de marketing et communication ( traditionnelle et digitale)
Digital Manager
Havas TunisieFreelance
Dec 2019 - Jul 2020
8 months
Tunis, Tunisia
Developing results-oriented digital strategies, using SEO, social media marketing and conversion optimization techniques to increase online visibility and revenues Tracking digital campaigns, KPIs with social media tools and google analytics Monitoring of digital campaigns, KPIs and their evolution Management and training of cross-functional teams Manage communication budgets Collaborate effectively with the team to deliver the best possible and current ideas and proposals for customers Conceptualize digital campaign ideas Lead all corporate marketing activities, including building presence on social media, social media and Google ADS. Management of collaborations with influencers
Sales Executive
Access to e business
Dec 2014 - Dec 2015
1 year 1 month
Sfax, Tunisia
Selling and upselling. Manage customer relationships through consultative sales techniques to achieve individual sales targets.
Marketing and export Manager
Laboratoires réunis de soins / Quattro
Mar 2014 - Oct 2014
8 months
Sfax, Tunisia
- Définir la stratégie commerciale de l’entreprise -Analyser les ventes et définir les objectifs à atteindre -Déterminer les moyens commerciaux et stratégiques à mettre en place pour les atteindre -Analyser finement le marché pour en déceler les opportunités -Elaborer un plan marketing -Définir l’identité du produit, la stratégie de communication, les conditions de lancement du produit, le placement produit, l’image de marque, etc. - Consulter les prestataires extérieurs : agences de communication, de publicité, imprimeurs, graphistes, etc. -Assurer une veille concurrentielle sur son marché
Marketing Manager
ZEN
Oct 2013 - Mar 2014
6 months
Sfax, Tunisia
- Définir la stratégie commerciale de l’entreprise -Analyser les ventes et définir les objectifs à atteindre -Déterminer les moyens commerciaux et stratégiques à mettre en place pour les atteindre -Analyser finement le marché pour en déceler les opportunités -Elaborer un plan marketing -Définir l’identité du produit, la stratégie de communication, les conditions de lancement du produit, le placement produit, l’image de marque, etc. - Consulter les prestataires extérieurs : agences de communication, de publicité, imprimeurs, graphistes, etc. -Assurer une veille concurrentielle sur son marché
chargée clientèle
Medmedia
Mar 2012 - Oct 2012
8 months
-Gestion des clients : Prospection, prise de rendez-vous et rédaction des Offres. - Suivis des projets : Encadrement des clients, détection de leurs besoins. - Gestion du portefeuille client : Mise à jour des outils de prospection, et de la Base de données - Dispatching du travail demandé avec l’équipe de l’agence.
Education
HubSpot Academy
Content Marketing
2017 - 2020
4 years
Missouri State University
Mini MBA, Management de projet
2017 - 2017
1 year
Missuri state university
Mini MBA, Business developement
2017 - 2017
1 year
HubSpot Academy
inbound marketing, inbound marketing
2017 - 2017
1 year
Université de Sfax
licence fondamentale, marketing
2004 - 2010
7 years
Licenses & certifications
Formateur agréé en marketing
Issued: Feb 2025
Digital facilitation in Synchronous events
Issued: Mar 2023