Achour Hellal

- Defined customer journeys in Salesforce Marketing Cloud, from business briefing to project delivery. - Coordinated multi-stakeholder projects: weekly follow-ups, prioritization, feedback loops, validation of deliverables. - Optimized agency collaboration: reduced project management/production ratio - Delivered significant cost savings - Hands-on production: integration of HTML/CSS templates, simple visual editing, QA before release. - Developed automated Salesforce dashboards, SEA optimizations and campaign ROI analysis. - Ensured GDPR compliance and best practices in data management. - Trained and coached internal marketers on Salesforce Marketing Cloud and omnichannel best practices. - Acted as the key link between business teams and technical partners, ensuring actionable and impactful campaigns. - Tools expertise: Salesforce Marketing Cloud (Journey Builder, Email Studio, CP...), Looker Studio, Google/FB/YT/LinkedIn Ads, CSS/HTML modules, SFDC.

- Build End-to-End business plan to find and negociate deals to organize concerts, festivals or parties - Build high performing team to create business and added-value from scratch - Started generating revenue in less than 1 year and looking at scaling further (Switzerland, Dubai, Scotland, Luxembourg) - Technology involved: WordPress, Wix, Analytics, JIRA, Adobe, Excel, MailJet, Meta, IG/Snap Ads, Monday - Define marketing strategy, event type, service to provide, hire & team management, merchandising, story telling - Manage Client relationships and Stakeholders - "https://www.llab.club"

- Define business objective, competitor/customer analysis, marketing strategy, topics, goals and KPIs, budget, ownership, roles and responsabilities, upskill team - Lead large omnichannel campaigns (segment, personas, content strategy, key messages, channels, automation, UX, SEO, SEA, SMA, websites, emails, 3rd party, webinars, analytics, CRM, lead management) in EMEA - Manage cross countries deployment with tests and optimizations (A/B tests, national campaign pilots) - Manage internal stakeholders and agencies to deliver outstanding customer experience by leveraging on people and technology (delivering 50+ projects per year) - Monitoring and optimization of the ROI of marketing campaigns - Build and grow high performing teams with all marketeers across EMEA (70+ people, trainings, forums, case studies analyzed) - Verification of good data management for business - Tools referent (GlobalMeet, GotoWebinar, SFDC, Monday, Marketo, JIRA) - Key accomplishments: national project in the United Kingdom of a webinar dealing with paintpoints to which our products respond which transformed into an EMEA webinar series with a cost per lead reduced and a conversion rate rising.

- Define the content strategy, editorial plan, competitor/customer analysis - Develop brochures and service data sheets for customers - Press communication (advertising, interview, relations with local press, press kit, etc.) - Management of 2 websites: 5 social network pages, animation and creation of visuals/videos - Choice and management customer events (congress, open door) - Production of media (roll-up, tablecloth, goodies, video presentation, etc.) - Key accomplishments: Increase in the number of customers by 30% on average per year and 50% the frequency of use of the - websites