Achraf AMARA
Product Manager
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
I am a seasoned product marketing manager with experience across logistics, tech, and digital industries. Proficient in Agile methodologies and data-driven strategies, I have led cross-functional teams to deliver innovative digital solutions, driving significant product adoption and business growth. Skilled in UX/UI optimization and leveraging analytics to enhance customer experiences and market reach.
Expérience de travail
DPD GroupFreelance
juil. 2020 - févr. 2025
4 ans 8 mois
Paris, France
Freelance - Marketing Product Manager
sept. 2022 - févr. 2025
2 ans 6 mois
Paris, France
DPD for Consumer: Took over the development and enhancement of the dedicated consumer portal, including the myDPD mobile application for consumers. Organized development using Agile methodologies, focusing on bug resolution and overall enhancement of the web portal’s UI/UX. Introduced myDPD application 2.0, a complete overhaul with improved UX/UI, integrated parcel return capabilities, and new Direct-to-Consumer group solutions. Prepared a pan-European marketing campaign to promote the new myDPD services across more than 21 countries in the EU, Asia, and Latin America.
Consultant - chef de projet marketing
juil. 2020 - sept. 2022
2 ans 3 mois
Paris, France
Return My Parcel (RMP): Developed the group’s main parcel return solution, targeting an untapped market niche. Collaborated with the project team to enhance the GSMT parcel tracking solution, improving communication with consumers and adding tracing for returns. Ensured successful roll-out of RMP to partner Business Units (BUs), enhancing brand recognition and approaching the 30 million registered users’ milestone
Junior Product manager
Shell plc
nov. 2017 - juin 2020
2 ans 8 mois
Paris, France
Supported digital projects within Shell Fleet Solutions, focusing on onboarding, spend control, and EV charging features for SMB clients. Collaborated with cross-functional teams (design, development, legal) to localize and improve fleet tools for the French market. Participated in the rollout of Shell Fleet Assistant, collecting user feedback and contributing to early-stage UX improvements. Helped coordinate product updates using Agile methods, managing tasks and documentation in Jira and Confluence. Created internal reports and dashboards to monitor usage, identify issues, and support data-driven decision-making.
Formation
Clermont School of Business
Master's degree in Management
2015 - 2017
1 an 10 mois
Clermont School of business
Bachelor's degree in Marketing and sales
2014 - 2015
10 mois