Achraf Boukhari

- Marketing Campaign Management: Overseeing CRM initiatives (emails, push notifications, highlights, contests) from conception to performance analysis. - Optimization & Analysis: Monitoring KPIs, conducting A/B tests, and providing strategic recommendations. - CRM Tools Management: Programming and audience targeting via Salesforce Marketing Cloud and Batch. - 360° Marketing Coordination: Collaborating with acquisition and social media teams to drive key commercial events. - Primary Point of Contact for Key Account Managers in the Kids' Fashion, Watches, Jewelry, and Accessories categories.

- Implementation of daily, weekly, and thematic newsletters. - Design and deployment of innovative marketing initiatives (emails, push notifications, highlights) to promote and enhance partner brands. - End-to-end management of marketing operations: defining communication strategies, creating marketing assets, drafting creative briefs, audience targeting, scheduling, and performance analysis. - Coordination and management of the international marketing campaign calendar to ensure optimal organization. - Proactive handling of unforeseen events and adjustments to the schedule to maintain high efficiency at an international level. - Ensuring a smooth and consistent distribution of marketing initiatives across international CRM project managers.

- Full involvement in various market research tasks throughout the internship. - Focus on preparing for the upcoming launch of new products. - Primary responsibility for conducting in-depth research on various aspects of the nutrition and dietary supplements market. - Tasks including competitive analysis, assessment of existing products, identification of strategic sales channels, and research and evaluation of potential partners.

- Introduction to Trade Marketing, focusing on marketing strategies for distributors and points of sale. - Developed an in-depth understanding of product promotion methods through distribution channels. - Carried out various tasks, including analyzing and monitoring promotional batches, updating the company's product list, and conducting field visits to gain better industry insights.

- Managed the company's social media accounts. - Actively participated in the planning and execution of social media marketing campaigns. - Gained a strong understanding of social media platforms and engagement analytics tools through this experience. - Developed skills in content creation and online communication.