Anna MAFFUCCI

HR Director | Organisational Consultant | Coach

Salary / Daily rate

Strasbourg, France

Freelance, open to permanent contract

Can come onsite

Skills

Project Management (PMO)HRStrategy & ConsultingCoachingTalent AcquisitionGDPRDesign ThinkingProject OwnerSAP ERPWorkday

Languages

EnglishFrenchItalianRussian

About me

Intro

Multilingual global HR Director with 20+ years of leadership experience in international groups (Mars Inc., Wrigley) delivering people solutions that drive business outcomes across global teams. Trusted advisor to senior leadership on talent strategy, employee relations, and organisational change. Expert in HR transformation, Total Rewards, HRIS deployment, workforce analytics, and data governance. I support fast-growing organisations in building HR functions aligned with business strategy.

Links

Work experience

Founder | HR Startegy Consultant & Executive Coach

ACVENTICE

Jan 2024 - Present

2 years 10 months

Strasbourg, France

- Partnered with executives and senior professionals to strengthen their leadership resilience and retention post-transition. - Delivered over 500 hours of high-stakes executive coaching in 4 languages, focusing on emotional clarity, strategic influence, and culture shaping. - Created the Authenticity Index™, a leadership and personal development diagnostic used by clients to improve self-awareness, performance, and team trust. - Facilitated virtual learning programs to support global career development and culture alignment.

Director | Global HR Strategy & Data Transformation

Mars

Mar 2014 - Dec 2022

8 years 10 months

Strasbourg, France

Transforming organisations through data and people-centered leadership At Mars, I had the privilege of leading global HR and data transformation initiatives during a time of rapid technological and cultural evolution. My role was about connecting data, processes, and people to drive meaningful change. Key contributions: 1. Led global HR strategy and transformation projects, integrating data-driven decision-making in talent management, behavioural change, communication, and inclusive leadership practices. 2. Developed and implemented global HR analytics frameworks, improving workforce planning and leadership pipeline strategies. 3. Designed and executed HR data governance strategies across 25+ countries: policies, tools, audits, and data quality plans. 4. Led GDPR compliance programs for over 100 global HR data assets, ensuring privacy and security integration across systems. 5. Oversaw global deployments of Workday, SAP SuccessFactors, and Salesforce in partnership with COEs and Digital HR teams aligning HR tools with business needs and employee experience. 6. Managed and coached an international HR data and transformation team, enabling capability building and cross-functional collaboration.

Sr Manager | HR Business Partnership & Total Rewards

Wrigley

May 2004 - Mar 2014

9 years 11 months

Moscow, Russia

In this role, I managed HR transformation projects across diverse regions and functions, ensuring global alignment while addressing local needs. I worked closely with senior leaders to shape regional talent strategies and embed leadership consistency across diverse teams. My focus was on creating processes and systems that empowered leaders and supported employee success. Coached and advised the leadership team and line managers on people matters and provided day-to-day leadership on HR operations with a focus on associate advocacy and people agenda. As HR systems and structures evolved, I drove the harmonization of policies and implemented SAP HR across the region post-merger. I also oversaw annual compensation cycles, led job architecture reviews, and introduced performance-linked reward schemes that enhanced retention and equity. Key Contributions 1. Partnered with executive teams to drive regional talent strategies, focusing on high-potential identification and leadership readiness. 2. Rolled out programs on engagement, competency modelling, and leadership development. 3. Led talent analytics initiatives to measure the impact of learning interventions and identify skill gaps. 4. Led culture & leadership integration across 12 countries post-merger 5. Designed and implemented regional job frameworks, salary bands & incentives 6. Led annual performance & compensation planning for 800+ employees 7. Introduced talent analytics to track learning impact and guide succession strategy 8. Delivered manager development programs and unified leadership toolkits 9. Harmonized core HR policies across mobility, benefits, and payroll systems 10. Advised on cross-border employee relations, policy alignment, and compliance 11. Led successful SAP HR integration post-acquisition


Education

Institut de Coaching International

Master Coach ICI Certifié

2022 - 2023

10 months

Udacity

Certificate

2021 - 2021

1 month

The Open University

Diploma

2000 - 2005

5 years 1 month

Lomonosov Moscow State University (MSU)

Master's degree

1999 - 2004

5 years 1 month


Licenses & certifications

DALF C1

Issued: Jul 2024

Certified by France Éducation international

CP FFP Pratique du Bilan de compétences

Issued: Mar 2024

Certified by APC RH & Formation

Coach Professionnel, Niveau VI, code NSF 315

Issued: Sep 2023

Certified by SIMACS

Master Coach ICI Certifié

Issued: Aug 2023

Certified by Institut de Coaching International

Coach Professionnel certifié niveau 1

Issued: May 2023

Certified by Institut de Coaching International

Workday: Report Writer

Issued: Jul 2021

Certified by Workday

Data Science for Business Leaders

Issued: Jul 2021

Certified by Udacity

Workday: HCM Fundamentals

Issued: May 2021

Certified by Workday

Workday: Configurable Security Fundamentals

Issued: Apr 2021

Certified by Workday

The art and science of data quality metrics

Issued: Jun 2016

Certified by DATAVERSITY

Data Stewardship

Issued: Jun 2016

Certified by DATAVERSITY

Chief Data Officer Crash Course

Issued: Jun 2016

Certified by DATAVERSITY

Professional Diploma in Managememt

Issued: Nov 2005

Certified by The Open University

Strategic Communication in Total Rewards

Issued: Jul 2004

Certified by WorldatWork

Quantitive Methods

Issued: Jul 2004

Certified by WorldatWork

Variable Pay - Incentives, Recognition and Bonuses

Issued: Aug 1999

Certified by WorldatWork

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