
Anna MAFFUCCI
HR Director | Organisational Consultant | Coach
Salary / Daily rate
Strasbourg, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Multilingual global HR Director with 20+ years of leadership experience in international groups (Mars Inc., Wrigley) delivering people solutions that drive business outcomes across global teams. Trusted advisor to senior leadership on talent strategy, employee relations, and organisational change. Expert in HR transformation, Total Rewards, HRIS deployment, workforce analytics, and data governance. I support fast-growing organisations in building HR functions aligned with business strategy.
Work experience
Founder | HR Startegy Consultant & Executive Coach
ACVENTICE
Jan 2024 - Present
2 years 10 months
Strasbourg, France
- Partnered with executives and senior professionals to strengthen their leadership resilience and retention post-transition. - Delivered over 500 hours of high-stakes executive coaching in 4 languages, focusing on emotional clarity, strategic influence, and culture shaping. - Created the Authenticity Index™, a leadership and personal development diagnostic used by clients to improve self-awareness, performance, and team trust. - Facilitated virtual learning programs to support global career development and culture alignment.
Director | Global HR Strategy & Data Transformation
Mars
Mar 2014 - Dec 2022
8 years 10 months
Strasbourg, France
Transforming organisations through data and people-centered leadership At Mars, I had the privilege of leading global HR and data transformation initiatives during a time of rapid technological and cultural evolution. My role was about connecting data, processes, and people to drive meaningful change. Key contributions: 1. Led global HR strategy and transformation projects, integrating data-driven decision-making in talent management, behavioural change, communication, and inclusive leadership practices. 2. Developed and implemented global HR analytics frameworks, improving workforce planning and leadership pipeline strategies. 3. Designed and executed HR data governance strategies across 25+ countries: policies, tools, audits, and data quality plans. 4. Led GDPR compliance programs for over 100 global HR data assets, ensuring privacy and security integration across systems. 5. Oversaw global deployments of Workday, SAP SuccessFactors, and Salesforce in partnership with COEs and Digital HR teams aligning HR tools with business needs and employee experience. 6. Managed and coached an international HR data and transformation team, enabling capability building and cross-functional collaboration.
Sr Manager | HR Business Partnership & Total Rewards
Wrigley
May 2004 - Mar 2014
9 years 11 months
Moscow, Russia
In this role, I managed HR transformation projects across diverse regions and functions, ensuring global alignment while addressing local needs. I worked closely with senior leaders to shape regional talent strategies and embed leadership consistency across diverse teams. My focus was on creating processes and systems that empowered leaders and supported employee success. Coached and advised the leadership team and line managers on people matters and provided day-to-day leadership on HR operations with a focus on associate advocacy and people agenda. As HR systems and structures evolved, I drove the harmonization of policies and implemented SAP HR across the region post-merger. I also oversaw annual compensation cycles, led job architecture reviews, and introduced performance-linked reward schemes that enhanced retention and equity. Key Contributions 1. Partnered with executive teams to drive regional talent strategies, focusing on high-potential identification and leadership readiness. 2. Rolled out programs on engagement, competency modelling, and leadership development. 3. Led talent analytics initiatives to measure the impact of learning interventions and identify skill gaps. 4. Led culture & leadership integration across 12 countries post-merger 5. Designed and implemented regional job frameworks, salary bands & incentives 6. Led annual performance & compensation planning for 800+ employees 7. Introduced talent analytics to track learning impact and guide succession strategy 8. Delivered manager development programs and unified leadership toolkits 9. Harmonized core HR policies across mobility, benefits, and payroll systems 10. Advised on cross-border employee relations, policy alignment, and compliance 11. Led successful SAP HR integration post-acquisition
Education
Institut de Coaching International
Master Coach ICI Certifié
2022 - 2023
10 months
Udacity
Certificate
2021 - 2021
1 month
The Open University
Diploma
2000 - 2005
5 years 1 month
Lomonosov Moscow State University (MSU)
Master's degree
1999 - 2004
5 years 1 month
Licenses & certifications
DALF C1
Issued: Jul 2024
CP FFP Pratique du Bilan de compétences
Issued: Mar 2024
Coach Professionnel, Niveau VI, code NSF 315
Issued: Sep 2023
Master Coach ICI Certifié
Issued: Aug 2023
Coach Professionnel certifié niveau 1
Issued: May 2023
Workday: Report Writer
Issued: Jul 2021
Data Science for Business Leaders
Issued: Jul 2021
Workday: HCM Fundamentals
Issued: May 2021
Workday: Configurable Security Fundamentals
Issued: Apr 2021
The art and science of data quality metrics
Issued: Jun 2016
Data Stewardship
Issued: Jun 2016
Chief Data Officer Crash Course
Issued: Jun 2016
Professional Diploma in Managememt
Issued: Nov 2005
Strategic Communication in Total Rewards
Issued: Jul 2004
Quantitive Methods
Issued: Jul 2004
Variable Pay - Incentives, Recognition and Bonuses
Issued: Aug 1999