Adel Battikh

O2

Social campaign management (Facebook, Twitter, Pinterest and Snapchat): - Defining campaigns strategies - Trafficking and delivering campaigns, working toward over achieving on KPI’s across all platforms - Leading War Room campaigns: social activity running during an event ( BAFTA, London Fashion Week,Sony Premier League Sponsorship) - Working closely with the sales team to scale accounts. - Reporting and meeting with clients to talk through campaign performance - Training and mentoring account executives on Twitter and Facebook campaigns - Leading innovative campaigns (emoji targeting only, weather targeting) Programmatic display campaign management (TTD, DBM, Turn): - Organising campaign strategies and delivering campaigns - Optimising campaign performance using contextual targeting, third party audience and custom segments, blacklist/whitelist - Managing relationship with data providers and different DSP partners - Liaising with the product team to troubleshoot tags and creative issues - Advising the account management and sales teams for future campaigns

• Planning and organising technical integration and launch. • Verify and approve Insertion Orders, pricing and inventory projections for campaigns. • Closely monitor and analyse campaign metrics and KPI’s. Optimise and provide recommendations to maximise client goals. • Upload client-provided and custom ads. Creative recommendations and improvement requests to creative teams. • Support Account Managers and Sales in helping our clients meet their goals.

Media Buying and Planning / Ad Ops and RTB: • Media Planning and Buying across all markets with rate negotiation • Campaign trafficking (DFA/DCM) from placement generation to creative assignment with ad level and troubleshooting Month-on-month campaign optimization according to KPIs • Private market place and private deals Negotiation (RTB) • Liaising with media owners and other partners for tag implementation • Remarketing tag generation and implementation on website • Reporting: weekly performances, end of campaign, discrepancy report, annual performance reporting • Innovation projects: Google and Yahoo Sponsored Email • Managing a monthly £50K+ RTB activity across all markets (prospecting and remarketing, display, video and Mobile) Mobile: • Campaign strategy and KPIs. • Media Planning and Buying across all markets. • Creative briefing to external agency (Standard and Rich Media). • Rich Media campaign trafficking and optimization