Adel Kessas

Digital Health · Government-backed services I lead the strategy and delivery of two high-impact public health apps backed by the French Health Insurance: Activ’Dos (back pain prevention) and Tabac Info Service (smoking cessation support). I work across the full product lifecycle—from framing and discovery to delivery and impact tracking—coordinating with public institutions (CNAM, SPF), health experts, designers, and engineering teams. Key Projects : - Activ’Dos : Redesign of the app, new content architecture, personalized recommendations, and user data migration - Tabac Info Service: user experience improvements, personalized behavioral journeys, and dynamic content based on real-time engagement Responsibilities : - Defining product vision and prioritizing features based on business value, technical feasibility, and public health impact - Leading co-creation workshops with medical experts, UX designers, CNAM, and editorial teams - Designing end-to-end user journeys (onboarding, content recommendation, progression logic) - Coordinating cross-functional teams (frontend, backend, infrastructure) in Agile sprints - Writing detailed specifications and business rules (notifications, reward logic, accessibility compliance) - Tracking user engagement and retention through Analytics and Piwik PRO - Managing functional testing and user acceptance (test cases, execution, validation) - Reporting on progress and delivery to senior stakeholders and public health governance Environment: Jira, Confluence, Google Analytics, Piwik PRO, Looker Studio, GitLab, SQL, Figma, Postman, PlantUML

I led the product strategy and delivery of two key digital apps in the home care sector: a new Client App designed from scratch to streamline onboarding and self-service, and a Caregiver App used by 10,000+ field staff for daily operations and intervention tracking. I worked end-to-end—from user research to launch—ensuring both products delivered real value to customers, caregivers, and internal teams. Key Projects Client App (B2C mobile): designed and launched a new experience for care request, onboarding, contract and payment flows Caregiver App (B2E mobile): improved reliability and usability for agenda, check-in/out, notes, and incident reporting Back-office tools to support Ops: planning automation, payroll checks, and compliance alerts Responsibilities Ran user interviews, market research and benchmarks to define a meaningful MVP Framed product vision, roadmap and KPIs with leadership and field teams Prioritized and maintained a structured backlog (Jira) across multiple squads Wrote detailed, testable user stories with edge cases and acceptance criteria Coordinated with frontend, backend and QA teams through agile ceremonies Oversaw testing (QA, UAT), production readiness, and early-stage rollout Tracked adoption, behavior, and satisfaction to guide continuous improvements (via Mixpanel & Firebase) Environment: Jira, Notion, Mixpanel, Firebase, SQL, App Store Connect, Figma, Zapier

I led the evolution of a mission-critical application used daily across French nuclear power plants — coordinating business needs, field operations, and IT under the SAFe Agile framework. The app enabled technicians and engineers to report, manage, and trace technical interventions across multiple safety layers and operational contexts. Key Projects Core redesign of the intervention management app (web & mobile): reporting, scheduling, status tracking Alignment of technical features with nuclear safety requirements and operational procedures Industrial-scale deployment and support across several nuclear sites Responsibilities Translated complex business and regulatory requirements into product features with measurable impact Led the full backlog lifecycle: epics, stories, dependencies, refinement, prioritization (Jira + SAFe methodology) Coordinated workshops and daily syncs with nuclear engineers, field users, developers, QA and compliance Managed functional specs, acceptance criteria, and traceability across Jira & Confluence Designed UAT scenarios, supervised validation sessions, and drove feedback loops with end users Handled post-release incident triage and root cause analysis with the dev team Facilitated all SAFe Agile rituals (PI Planning, sprint reviews, retrospectives, stand-ups) Environment: Jira, Confluence, SQL, Agile SAFe, Figma, Postman, Swagger, GitLab, MS Teams

Supported the design, development, and rollout of a warehouse operations app used to streamline daily logistics processes across Sanofi’s industrial sites. Drove discovery, requirements definition, and validation in close collaboration with warehouse managers, logistics operators, and IT teams. Key Achievements Delivered an internal operations app adopted by >500 warehouse operators, reducing manual reporting time by 25% and improving task traceability by 30%. Structured and maintained the product backlog with over 60 prioritized features. Led user discovery workshops with 5+ industrial sites to map needs and pain points. Ensured smooth rollout and >90% adoption within 2 months, supported by tailored training and communication. Improved defect detection rate by 40% pre-release through reinforced functional testing. Responsibilities Conducted workshops to capture operational workflows and pain points. Translated warehouse needs into clear, testable user stories and acceptance criteria. Coordinated with developers, designers, and business analysts to align priorities. Managed quality assurance through validation of developed features before release. Supported change management by communicating updates and facilitating adoption across teams.

Déploiement d'un outil Bl et optimisation des KPIs pour Daher • Compréhension du besoin et proposition des solutions. • Animer des workshops de cadrage et conception, rédaction des spécifications fonctionnelles. • Contact permanent avec les équipes métiers du client. • Assister les utilisateurs métier ou AMOA à conduire les phases de recette.