Adèle Lenglart

Brands: Narciso Rodriguez Parfums, Issey Miyake Parfums, Zadig & Voltaire Parfums, Elie Saab. - Deliver creative & innovative digital 360 focused on acquisition and loyalty, ensure the implementation and execution of digital experiences that allow to maximize recruitment of new contacts and drive to store. - Determine the social media strategy (Instagram, Facebook, Youtube, Pinterest) of all designer brands - Define & implement CRM core strategy and communication plan to increase engagement and conversion team to leverage key brand moments and commercial periods. - Drive and coordinate e-sampling strategies to push fragrance discovery through CRM and consumer experiences. - Identify and lead cross-sampling opportunities with group brands to maximize fragrance discovery. - Add business approach to all our current touchpoints by converting each digital lever into a shopping opportunity - Align with all services concerned on each communication/animation (marketing, PR/influence, e-retail, media, legal) to ensure consistency and optimization of each initiative. - Coordinate with regions and countries to identify opportunities for digital animations. - Managing two persons.

- Define, develop and implement immersive digital experiences (filters, AR apps, surveys, gaming, GIFs) through full consumer funnel in coordination with Media, to generate leads and drive to store in EMEA, NA, APAC. - Set up the Issey Miyake Parfums CRM strategy (datacatching & newsletters program) - Define social strategy & manage social media channels (Instagram, Facebook, Youtube, Pinterest) - Elaborate editorial calendars & oversee the community management - Creation of guidelines for the EMEA markets and validation of local initiatives. - Analyze performances and create insights. - Work on regular basis with internal cross functional teams (EMEA, Markets, Media, Marketing, Legal, IT, CRM, PR) and external partners (agencies, Google, Facebook). - Managing a person

- Create digital friendly content for all touchpoints (social media, e-retail, website, CRM & event platforms) - Develop and share guidelines with markets and supervise the good implementation. - Elaborate social media strategie and relaunch of the @isseymiyakeparfums Instagram account - Organize the first international influencers event within Shiseido Group, for the launch of the new fragrances Just Rock ! by Zadig& Voltaire Parfums. - Elaborate guidelines & creative briefs for international influencers and coordination the content productions. - Reporting & analyzing performances. - Create for each launch immersive digital platforms for journalists and influencers

- Manage projects on four brands from brief to delivery - Develop influencer operations : event, contact, sendings. - Elaborate editorial calendars for social platforms. - Benchmarks.