Adélie Menager

Build & implement marketing/events strategy and budget in France & Southern Europe: New leads x5 in 1 year, MQLs x3, Marketing influenced revenues x3 Drive demand generation and qualified leads: • Create and implement events strategy: Tradeshows & Industry events (Minted, 1to1 Biarritz, Politecnico…), Owned events (Cannes, EMEA Bid Factor Awards: Judges’ programme), Partners’ events (Spotify, Rakuten) • Manage digital ad campaigns (Account Based Marketing): +100% in targeted contacts • Set up acquisition, nurture and engagement email programs Reinforce thought leadership and generate demand in France & Southern Europe: • Manage press relations, bylines, video interviews, podcasts and social media • Run and promote research (Connected TV) to clients, prospects and journalists: Downloads x5 • Branding & events in media agencies: Design 3 spaces branded The Trade Desk in media agencies (Dentsu, Havas, Publicis) Analyze and communicate the impact of marketing strategies in EMEA: • Set up priority brands list in EMEA • Define performance marketing goals • Analyze & improve the impact of marketing campaigns and events on lead funnel • Provide insights about marketing performance and engagement with target brands to Sales leadership and global marketing leadership

Advise major players of business law, finance, media and human resources on their media relations: Gide, 3i, XAnge, CFA Institute, Integral Ad Science, OasYs Consultants and OasYs Mobilisation - Develop plans of press relations - Suggest clients’ interviews, meetings or op-eds to journalists - Develop relationships with journalists - Write, send and follow-up press releases - Organize press conferences - Participate in clients’ events or conferences - Prepare press reviews and reporting of the activities

- Develop plans of press relations - Organize press conferences - Write, publish and send press releases - Answer journalists’ questions and set up interviews - Develop relationships with journalists : lunches, confidential information, follow up contacts - Press reviews; quantitative and qualitative analysis of media coverage - Chief Editor of the website Audiencelemag.com : set up editorial plan, collect data and brief the writer, build graphics and do video interviews, create buzz on social networks

- Coordinate marketing and communication plans with Nielsen//NetRatings teams - Create marketing supports : newsletters, emailings, sales brochures - Develop banners, advertorials, advertising pages - Set up and follow partnerships with newspapers - Write press releases and answer journalists’ questions - Set up new studies for press releases: Internet browsers, operating systems, e-business, etc - Organize events : trade shows (e-commerce), launch of new products - Press reviews

- Follow up and analyze TV and Internet audiences of 8 websites - Competitive analyses - Advise Internet and sales teams

Epsy is a polling company. I condcuted quantitative and qualitative surveys in different field of activities : Press, Cosmetics, Optics, Tobacco, Insurance, etc: - Creating questionnaires, briefing market researchers, following up the fieldwork, processing data and analyzing the results for quantitative surveys - Organising consumer groups, analyzing the results and writing up the reports for qualitative surveys.

- Follow up the development of the Japanese collections - Analyze the sales of Japanese licenses - Carry out a feasibility study for a children’s-wear license.

- Develop new products : follow up formulas, create packaging, etc - Implement the promotional plan : create packaging and displays - Create and update website content