Adeline Aubry
Senior Digital Marketing Strategist | SEA & SMA
Salaire / Taux journalier
Lyon, France
Mobilité : Madrid, Barcelone, ...
Freelance
À distance uniquement
Expertises
Langues
À propos
Introduction
Digital Marketing Strategist with 15+ years expertise in SEA/SMA and e-commerce advertising. Proven success managing Google Ads, Microsoft Advertising, and social campaigns for major retailers at Labelium. I help businesses maximize ROI through data-driven paid search strategies and comprehensive web analytics optimization.
Expérience de travail
Digital Marketing Strategist / SEA / SMA - Freelance
FreelanceFreelance
août 2024 - Présent
2 ans 3 mois
Lyon, France
Références : Somfy Espagne, Ecole Ski International, Office de Tourisme Puisaye Forterre, BAPBAP, Demory Paris
Marketing / Webmarketing Teacher
ESCEN Ecole Supérieure de Commerce et d'Economie NumériqueFreelance
janv. 2022 - Présent
4 ans 10 mois
Lyon, France
Intervenante / Formatrice : Marketing, Marketing digital
SEA & SMA Senior Account Manager - E-commerce & Retail
Labelium
janv. 2017 - juil. 2024
7 ans 7 mois
Lyon, France
- Manage, review, and perform daily account responsibilities associated with Google Ads, Microsoft Advertising and Social Ads platforms (YouTube, Facebook/Instagram ads) for pure players and retailers customers. - Provide oversight and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. - Monitor web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. (Google Analytics, Google DataStudio)
Marketing & Communication Manager - Printing Industry
Alwan Color Expertise
juin 2013 - déc. 2016
3 ans 7 mois
69110 Sainte-Foy-lès-Lyon, France
Responsible for communicating consistent messages across print and electronic media: - Producing Marketing collateral and ensuring that key and strategic messages are communicated effectively to target audiences and Dealers channel worldwide. - Developing and implementing marketing programs using website, emailings, online advertising, events, etc...
Marketing Coordinator - Fashion & Apparel
Kidiliz Group
sept. 2010 - mai 2013
2 ans 9 mois
42400 Saint-Chamond, France
Conceiving and executing marketing strategies and programs to raise cross/up-selling and to develop customer's loyalty. - Website - Emailings / Newsletters campaigns (CRM) - Events
SEM Executive & Content Writer
Populis
mai 2009 - mars 2010
11 mois
Dublin, Irlande
Implementing and Managing SEM campaigns on Google, Yahoo and Bing in order to increase visibility of websites and to maximize ROI.
Marketing & Communications assistant
Eastpak
févr. 2008 - déc. 2008
11 mois
Barcelone, Espagne
Formation
INSA, Business, Marketing & Communication School
Master's degree
2007 - 2008
2 ans
Université Savoie Mont Blanc
Licentiate degree
2006 - 2007
2 ans
Portfolio
