Adeline Gouyet
Project Manager | Social Media & Content Strategy
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3 personnes recommandent
Paris, France
Freelance, ouvert au CDI
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Expertises
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À propos
Introduction
Project Manager & Social Media Strategist with 5+ years managing digital campaigns for premium brands like Four Seasons and Paris 2024 Olympics. Expert in influencer marketing, content production, and CRM strategies achieving 25-35% email open rates. I deliver end-to-end creative campaigns that drive engagement and brand growth across international markets.
Expérience de travail
Digital Content Manager | Influence & Production
FreelanceFreelance
sept. 2024 - Présent
2 ans 2 mois
Hybrid – Based in Paris, working with international clients · Hybrid
• Built and managed content campaigns across video, social media, and influencer channels • Coordinated shoots, editorial planning, and publishing schedules • Worked with premium brands and digital creators from concept to final delivery • Managed production timelines, briefs, and creative direction • Passionate about digital culture and creative storytelling • Clients & projects: Four Seasons George V, Comité Montaigne, ML Production
Digital Communications Coordinator
Paris 2024 – Olympic & Paralympic Games
mai 2024 - oct. 2024
6 mois
Paris, France
• Handled digital comms across 33 competition venues, working closely with on-site and HQ teams • Sent out 8.9M emails and 6.6M SMS in 9 languages — live, under pressure • Shaped and rolled out 9 multilingual CRM journeys to improve the spectator experience • Acted fast during live situations to manage last-minute incidents and sensitive messaging • Collaborated daily with field ops, comms, tech and CRM teams to keep everything aligned
Indexia Group
janv. 2022 - mai 2024
2 ans 5 mois
Paris, France
360° Marketing Project Manager
nov. 2022 - mai 2024
1 an 7 mois
Paris, France
• Ran digital campaigns and UGC video projects to boost social engagement • Built email strategies with 25–35% open rates on a FR/ES base of 89,000 subscribers • Worked across teams (social, legal, merchandising) to align campaign delivery • Tracked key KPIs (CTR, engagement, bounce, conversion) and optimized performance • Supervised a junior team member on digital marketing projects
CRM & Digital Campaign Coordinator
janv. 2022 - déc. 2022
1 an
26100 Romans-sur-Isère, France
• Managed weekly email campaigns and editorial calendar around key commercial moments • Analyzed performance and refined targeting across a multi-country CRM base
Digital Project Manager (Apprenticeship)
Aptco Group
sept. 2019 - déc. 2021
2 ans 4 mois
Lyon, France
• Followed up on day-to-day digital and print comms projects • Led creative briefs for videos, sales brochures, and promotional items • Collaborated with a web agency to manage the website and develop the webshop • Helped redesign the product catalog with a focus on print communication • Tracked project progress and performance with regular reporting
Strategy & Development Assistant (Internship)
MAISON HALPPY care©
mars 2019 - août 2019
6 mois
Lyon, France
• Contributed to the brand and communication strategy of Halppy Care • Launched a B2B outreach campaign to expand the client base • Ran targeted market research (corporate childcare, workplace concierge services) • Supported the comms team with strategic input and brand consistency • Gained valuable insights into market trends in workplace service industries
Sales & Client Relations Assistant (Internship)
PCI-m ENERGIES
janv. 2016 - mai 2017
1 an 5 mois
Lyon, France
• Prospected B2B clients by phone to identify new business opportunities • Followed up on sales meetings and leads to support conversion • Maintained and updated the client database • Helped structure CRM processes and customer follow-up • Took part in growth strategy and lead generation initiatives
Sales Assistant – Automotive Sector (Internship)
Opel car
sept. 2015 - janv. 2016
5 mois
38200 Vienne, France
• Carried out B2C cold calls to identify new leads • Qualified customer needs to recommend relevant Opel offers • Built skills in sales pitching and client relationship management • Contributed to growing the dealership’s prospect portfolio
Formation
IDRAC Business school
Master of Business Administration - MBA Strategy & Business Innovation
2019 - 2021
2 ans 2 mois
ISEFAC Bachelor, école de management, commerce, marketing et communication
Bachelor's degree Luxe
2018 - 2019
11 mois
Abbacus Institute of studies
Test de niveau
2017 - 2018
5 mois
Institution Robin St Vincent de Paul
BTS
2015 - 2017
1 an 11 mois
Lycée professionnel J. et E. de Montgolfier
Baccalauréat professionnel vente
2013 - 2015
1 an 11 mois
MFR - Centre de formation en alternance
CAP petite enfance
2010 - 2012
2 ans 1 mois