Adil Haddaoui

• Delivered multiple mission-critical frontend interfaces, improving workflow clarity and reducing user friction across key operational flows. • Integrated Onfido Liveness to secure high-risk actions, reducing manual identity-validation checks by ~40%. • Introduced BDD + Testcontainers UI testing practice, increasing FE test reliability by 30%, cutting QA cycles, and stabilizing CI/CD pipelines. • Optimized React rendering and reduced unnecessary network calls, improving UI responsiveness by 20–25%. • Led DX improvements (tooling, structure, conventions), reducing onboarding time for new engineers by ~35%. • Collaborated with backend, product, and security teams, elevating overall application quality and consistency.

• Directed FE development for a creator monetization platform used by thousands of creators. • Migrated entire UI from Styled Components to Tailwind CSS, reducing CSS footprint by over 60% and cutting FE development time by ~30%. • Built subscription & Stripe payment UI flows that contributed to a measurable increase in recurring revenue and reduced payment failures by ~15%. • Reduced initial-load bundle size and optimized component rendering, improving page performance scores by 20–30% across key screens. • Led FE team through architecture decisions, code reviews, and delivery cycles, increasing overall team productivity and consistency. • Delivered hotfixes and features with near-zero regressions due to strengthened FE testing and better release workflows.

• Architected and delivered a multi-tenant React platform powering large-scale worker-management operations, still running in production. • Improved UI rendering and caching strategies, reducing page load time by ~40%. • Collaborated with product owners to design cleaner flows, reducing user task time by 20–25% through better UI clarity and fewer steps. • Built frontend CI/CD pipelines and automated checks, lowering deployment issues by ~35%. • Mentored engineers and established coding standards that improved FE quality and reduced bugs by ~30%.

• Led frontend work on both the core consumer platform and a new internal back-office app, becoming the main reference for UI quality and architecture. • Revamped key legacy frontend modules, improving maintainability, scalability, and performance by more than 50%. • Enhanced the Electron-based sales application, enabling the sales team to generate contracts faster and with stricter validation, which reduced typing errors and manual corrections. • Collaborated closely with product, sales, and operations to streamline flows, reducing friction for end-users and internal teams. • Conducted technical interviews and mentored developers, helping raise the overall frontend engineering bar inside the team.

• Built dashboards and UIs used by major clients, including Sahara Petroleum and LMK Telecom. • Enhanced IoT monitoring interfaces, improving real-time data visibility and reducing support requests by ~20%.

• Built React.js and React Native UIs for multiple company applications, increasing customer adoption. • Designed and implemented CMS interfaces powering internal workflows, reducing manual processing time by ~30%.