Adnane El Hichou
SEA Expert | High-Ticket Lead Gen & E-com Growth
Salary / Daily rate
Paris, France
Freelance
Remote only
Skills
Languages
About me
Intro
Performance Marketing Expert with 6+ years in SEA and paid media, fluent in EN FR ES AR Proven track record in high-ticket B2B&C lead generation and E-commerce across global markets, E- com : Managed €120k+ monthly budgets Lead G : Managed €250k+ monthly budgets Now integrating AI, SEO & Marketing Ops to deliver strategies that generate not just leads, but the right leads, with measurable ROI and sustainable growth. Daily rate indicative, I also offer monthly retainers for ongoing support.
Work experience
360Learning
Aug 2022 - Present
4 years 3 months
Paris, France
Paid Marketing Senior Manager - Lead SEA - EMEA Region
May 2023 - Present
3 years 6 months
Paris, France
• International scope and lead of the paid acquisition team. (France / Germany / UK / Nordic countries / Luxembourg / Belgium / Switzerland / Monaco ) • Scaled the German market X3 in one year. • Managing Media Budget of minimum 2.1M€ per Year • SEA Google ads Microsoft Bing Ads / Linkedin Ads / Meta Ads
Paid Marketing Manager (SEA focus)- France
Aug 2022 - May 2023
10 months
Paris, France
• Increased the volume of prospects in France by 50% year-over-year. • Managing all paid acquisition channels including SEA, directories, remarketing platforms, and Meta. • Managing Media Budget of minimum 1M€ per Year
Impulse Analytics
Jun 2021 - Aug 2022
1 year 3 months
Paris, France
Senior Digital Strategy Consultant - Lead SEA
Apr 2022 - Aug 2022
5 months
Paris, France
Digital Strategy Consultant - (Focus SEA)
Jun 2021 - Mar 2022
10 months
Paris, France
• Developed and scaled the Google (SEA offer) department within the agency and act as the Google Partner point of contact. • Lead Consultant on 13 clients simultaneously • Manage media budgets ranging from €100k to €300k per month. • Collaborate daily with international clients (France, USA, Spain, Australia, etc.). • Develop and create digital marketing strategies for various objectives (App, Leads, Shopping, etc.). • Coordinate and Lead the team across different platforms (Apple, Meta, Google). • Perform data analysis and extraction, reporting, and monitoring performance for visibility. • Industries : Tech products / Edtech / Saas / Apps / Retail / E-commerce / B2B & B2C Lead Gen Achievements : 100% objectives
SEA Consultant Junior
Ad's up Consulting
Oct 2020 - May 2021
8 months
Paris, France
- Understanding and mastering the Google platforms and tools - SEA - Understanding and mastering the Microsoft Advertising tools - SEA - Building, managing and optimizing Google Ads campaigns - Creation of ads and optimizations - Search for traffic generating keywords according to the universe of customers - Technological watch for new tools - Weekly reports - Data analysis & strategic recommendations - Search for solutions to optimize the results according to the set objectives - Support & advice on search marketing strategies
Media & digital Brand Marketing
Orangina Suntory France
Jan 2019 - Mar 2019
3 months
Casablanca, Morocco
- Participation in the development of the new Media 2019 strategy. (TV spot, adaptation to local audiences, Ramadan 2019 ...) Super Lucha campaign. - Participation in the development and launch of the digital strategy. ( new communication channels envisaged ) Instagram - Realization of market watches, benchmarks, reports and briefings. - Participation in the elaboration of a marketing strategy in order to reinforce Orangina's identity in Morocco.
Client success consultant
Mirakl
Aug 2018 - Dec 2018
5 months
Région de Paris, France
Mirakl is the global leader in online marketplace platforms. Mirakl’s solution enables online retailers across the globe to expand their product range, increase revenue and profitability while delivering a great customer experience. - Define the marketplace project with the customers (Darty, Gosport, Galleries Lafayette, Nature & Découverte, Best Buy, Carrefour...) - Guide and coach clients on their marketplace performances through benchmarks, market analysis (Product Integration , Sellers Integration, Customer Experience Recommendations) - Weekly reports
Strategy consultant - volunteer
Cummings Africa Foundation
May 2017 - Jul 2017
3 months
Monrovia, Liberia
1 month of humanitarian work in an NGO in the 5th poorest country in the world. Training of colleagues in microsoft office. Animation of seminars (team building, small businesses management). Distribution of hospital supplies. Awareness raising in neighbouring villages. Management of the Facebook page during a presidential election. (the owner of the ngo being a candidate).
Brand and Operational Marketing
NORTH AFRICA BOTTLING COMPANY (EQUATORIAL COCA-COLA MOROCCO)
Jun 2016 - Aug 2016
3 months
Casablanca, Morocco
Leader on the soft drinks market and first bottler of Coca-Cola in Morocco, the Nord Africa Bottling Company (NABC) is a holding company of the Equatorial Coca-Cola Bottling Company ECCBC group, present in 14 countries in Africa including Morocco. - Launch of an umbrella brand. (Bonaqua - Ciel sparkling) - Participation in the elaboration of the marketing strategy for the new product. - Participation in the survey’s creation - Distributors relationship management
Education
ESCP Business School
Master of Science - MSc
2019 - 2021
2 years 5 months
ESSEC Business School
Global Bachelor in business administration
2015 - 2019
4 years 1 month
University of Bath
Exchange (Jan-May)
2018 - 2018
5 months
ESSEC Asia-Pacific
Échange Universitaire (Sept-January)
2016 - 2016
5 months
Lycée Français International Louis-Massignon
Baccalauréat
2008 - 2015
7 years 1 month
Portfolio
