Adrian Rzeczkowski

Head of B2C Distribution Channel. Key projects: DIY, Retail, E-retail, Direct-to-Customer sales (E-commerce, Marketplace) and e-shop for B2B customers. - Employee management: Managing a sales team and work of direct employees, including setting up goals and performance reviews - Project management: Setting project goals as well as goals for project team members, coordinating work of different departments involved in a project and leading cross-departament communication (including departments located in France) - Financial planning: Forecasting sales, budgeting for marketing campaign expenses - Sales-oriented marketing: Planning marketing campaigns oriented for achieving targeted sales, using e-­commerce market and tools to measure and improve sales performance - Business development: Expanding product portfolio, taking care of turnover and margin growth in Somfy e-shop D2C, Allegro and Amazon shop, acquiring new clients from the e-commerce market and working closely with the largest ones, among others: X-kom, Komputronik, Media Expert. Full sales service of the largest DIY store chains in poland.

Key projects: e-shop for B2B and B2C customers, Somfy Virtual Assistant, Somfy Allegro Shop, Cooperation with biggest e-commerce players, Somfy Amazon shop - Employee management: Managing the work of direct employees, including setting up goals and performance reviews - Project management: Setting project goals as well as goals for project team members, coordinating work of different departments involved in a project and leading cross-departament communication (including departments located in France) - Financial planning: Forecasting sales, budgeting for marketing campaign expenses - Sales-oriented marketing: Planning marketing campaigns oriented for achieving targeted sales, using e-­commerce market and tools to measure and improve sales performance - Business development: Expanding product portfolio, taking care of turnover and margin growth in Somfy e-shop D2C, Allegro and Amazon shop, acquiring new clients from the e-commerce market and working closely with the largest ones, among others: X-kom, Komputronik, Media Expert

Key projects: e-shop for B2C customers, Eastern Europe product launch, Online marketing consultant - Project management: Opening online shop for individual customers on new CMS Magento 2 in just 3 months (from scratch), including communicating with the programming department located in France and commissioning technical upgrades aimed at improving the functioning of the shop and managing the customer service department - E-shop implementation: adding products and their merchandising, implementing diversified payment methods, selecting suppliers and expanding the product portfolio - Business development: Adjusting of B2B logistic processes to B2C sales, creating of internal sales procedures, cooperating with the legal department in the creation of regulations and general “terms and conditions” of sales - Financial management: Sales forecasting, ensuring forecasted turnover and margin growth - Sales-oriented marketing: Planning marketing campaigns while taking care of the effective spending of online advertising budget - Product management: Adapting and launching Smart Living Devices products for the Middle Eastern markets (Poland, Czech Republic, Romania, Hungary, Slovakia, Baltic States, Serbia, Croatia and Russia) - Marketing Strategy: development of online marketing in Eastern Europe Countries, as well as taking an advisory role in planning marketing campaigns - Teaching: Organizing workshops and training courses on online marketing for Somfy employees