Adriana Abril

– Responsible to deliver results in the hotel accommodation quality assurance process. – Serving as a second level of support performing detailed manual reviews on issues identified by the machine learning processes, on a 150k+ hotels inventory, to support aggressive commercial targets. – Data quality checks included hotel duplicates identification, GPS coordinates verification and overall product mapping optimisation just to name a few.

– Assisting customers in completing applications to increase sale ticket offering cross-sale alternatives. – Other tasks and responsibilities include handle customer inquiries both telephonically and by email, manage and resolve customer complaints, input new customer information into system, seize emerging opportunities, proofreading content for and evaluate submissions from writers to decide what to publish.

– Support to the daily goings of the company, from customer/supplier to managing the relationship with the jewellery workshop (production, inventory and international delivery coordination). – Also following the seasonal trade show calendar, prepare product presentations, assist on price list preparation, production forecasting and inventory procurement.

– Responsible for a family business, that expanded from 1998 focused on software development, web and multimedia design; I set up and ran a new division in Consultancy, helping brands use social media tools such as social networks, the blogosphere and social media software to create brand awareness, buzz, find leads, recruit employees or achieve any goal. – Those responsibilities gave me deeper knowledge on fields and related areas of Information and Communication Technologies, Relational Marketing, with a special focus on professional services consultancy.

– Research in education and teaching. – My research fields or related areas were focused on: social and educational development, organizational development, educational change and leadership, evaluation of programs and institutions, ICT training and impact assessment. – This orientation was focused on developing new lines of research of University Teaching Specialization who heads the School of Education, participating in the document review and formative research projects in different cohorts of faculty.

– I was responsible for the customer service monitoring customer's perception and quality service delivery. – Developed action plans that would help improve the service and communication with internal and external audiences. – Daily activities included complaints coordination, service review, conflict management and negotiation.

– In the Chamber of Commerce and Industry, my efforts were focused on the general administrative support in various projects funded by the European Union for Latin America from England through the division located in Huddersfield. – This support was based on internet marketing campaigns, development of internal and external communication with Latin American companies in the sector of Food & Beverages, support in developing and designing websites for Mexico and Vietnam, development of marketing materials and branding; development and reporting on researches. – Support the development of Best Practice brochure of the European Union for Development Groups in aid projects in Colombia.

– I was working for the Faculty of Social Communication and Journalism at the university, directing the Advertising program, organizing and generating new teaching methods. – I was in the College Practices Committee, helping students with thesis projects and participate in induction programmes.

– I worked for the Faculty of Marketing with emphasis in International Business as a part-time Lecturer in the field of Advertising.

– I was a Lecturer of Marketing and Advertising program in fields such as Technical Communication, Advertising Campaigns and Copywriting.

– Working for a regional Institute of recreation and sports, I was responsible for developing and promoting CEO's agenda, develop and implement targeted communications strategies consistent with the mission of the institute, supervise the communications staff, and serve as the public relations agent for Institute developing positive relations with media representatives from the electronic and print media.