Adriana Benavides

Supported companies in defining and deploying their digital strategy aligned with business objectives. Conducted user needs analysis and optimized user path and user experience (UX). Designed and facilitated Design Thinking workshops focused on brand identity and digital content strategy. Developed and implemented digital transformation plans with a strong focus on internal adoption of new technologies. Contributed to enhancing brand image through consistent and engaging digital strategies.

Contributed to the creation of Alstom’s data culture program and the adoption of a Data Management solution. Developed human-centered adoption and change management strategies: user guides, tutorials, and training materials tailored to business profiles. Facilitated in-person and remote workshops and training to foster data literacy and tool adoption. Daily use of Microsoft 365 (Teams, SharePoint, Planner) for project management, collaboration, and team coordination. Created targeted communications to promote best practices across teams. Achievements: ✔ Organized over 30 international events to promote digital transformation ✔ Standardized 20+ training materials and managed a SharePoint platform (~200 monthly visits)

Designed an e-learning website (UX/UI). Conducted functional needs analysis and defined goals based on the target population. Created personas and facilitated design thinking workshops. Achievements: ✔ Facilitated 3 UX workshops identifying key personas and optimizing user experience

Agile SCRUM environment. Defined and maintained project roadmap, wrote user stories, managed backlog. Led Agile ceremonies and requirements workshops. Applied design thinking tools. Achievements: ✔ Standardized processes and created templates for 26 team members

Developed and implemented a digital communication strategy in a tech innovation context. Managed community engagement and tracked KPIs (open rate, engagement, web traffic) with analytics tools. Created content for social media. Achievements: ✔ Coordinated “Friends and Family” product testing with 25 participants in France and 10 in Spain

Estimated communication costs for the 2012 World Water Forum. Processed and verified advertising data, budget estimates, and event cost projections. Achievements: ✔ Processed and verified over 5,000 press articles in 9 different languages

Developed communication and marketing strategies for the organization. Wrote articles and web content, and managed the website. Achievements: ✔ Wrote 8 press releases and gained new members

Prospected new projects to grow a collaborative network of entrepreneurs and startups in Europe and Latin America. Managed social media, created web content, implemented e-commerce and digital marketing strategies. Analyzed performance data and provided optimization recommendations. Achievements: ✔ Expanded network to 15 countries and increased website visits and social media engagement by 40%+

Led a digital transformation project for digitizing administrative processes in the transport infrastructure sector. Developed change management strategy: supported teams in adopting new digital tools, created training and communication plans. Participated in the functional design of the “Viajero Seguro 2” mobile app. Created dashboards to track key performance indicators. ✔ Trained and supported a team of 30 in optimizing workflows procedures.