Adriana Lerman-Launay

Lead content strategy and planning for global initiatives, supporting cross-functional teams across marketing, product, and analytics. Champion user-centric storytelling and digital innovation to elevate engagement and streamline content delivery. Align content goals with broader organizational priorities, driving impact in communications, internal platforms, and global content management. Cultivate a collaborative team culture rooted in shared purpose, agility, and continuous improvement. Industry: Pharmaceuticals · Digital Health · SaaS Key Skills: Content Strategy · Cross-Functional Leadership · SaaS · Digital Health · Stakeholder Communication · Agile Methodology · Brand Messaging · Content Operations

Provide strategic consulting to enterprise clients in product development, go-to-market planning, and content management. Translate business goals into actionable roadmaps and deliverables, ensuring alignment across technical and marketing functions. Industry: Product Strategy · SaaS · UX Research Key Skills: Business Requirements · UX Strategy · Digital Transformation · Content Management · Product Messaging

Advise early-stage ventures and small businesses on strategy, positioning, and market readiness. Support founders in aligning vision with execution through customized branding, content, and investor relations. Invest in companies with values-based missions and long-term growth potential. Industry: Startup Advisory · Social Impact · Strategic Growth Key Skills: Purpose-Driven Strategy · Founder Coaching · Market Analysis · Brand Positioning · Investor Communication

Founded and led an international consulting firm focused on digital strategy, brand development, and market entry for growth-stage companies. Drove business expansion through strategic partnerships, managing projects across Europe and the Americas. Represented clients in negotiations, contracts, and funding discussions to support scalable growth. Built company culture and recruited a remote team aligned to client service and innovation. Industry: Strategy Consulting · Digital · B2B/B2C Key Skills: Strategic Consulting · Global Partnerships · Business Development · Digital Transformation · Brand Architecture · Negotiation & Contracting

Developed and executed a full-scale repositioning of the company within Iguazú National Park, emphasizing CSR, employee purpose, and environmental impact. Designed marketing campaigns that boosted international visibility and improved visitor satisfaction scores. Integrated sustainability and corporate responsibility into brand purpose and daily operations - ecotourism. Collaborated with government, NGOs, and private stakeholders to drive impact across tourism and conservation sectors. Industry: Ecotourism · Sustainability · Public-Private Partnerships Key Skills: Sustainability Strategy · CSR Communications · Destination Marketing · Stakeholder Engagement · Brand Repositioning · Cross-Sector Collaboration

Designed and led LILLUP’s marketing and communication strategy, with a strong focus on stakeholder engagement and purpose-led brand identity. Advised founders on product positioning, MVP planning, and brand storytelling to support investor relations and market entry. Managed budget allocation and brand-building across channels to ensure strategic consistency and visibility. Industry: Early-Stage EdTech · Innovation · Startups Key Skills: Startup Marketing · Investor Relations · Brand Strategy · MVP Planning · Strategic Communication · Stakeholder Engagement

Defined and implemented the global brand strategy, aligning brand vision with business objectives across all markets - 4 BUs. Led global brand audits, positioning updates, and customer research to inform strategic shifts and marketing investment. Played a key role in digital transformation efforts and demand generation programs, contributing to growth and Brand capitalization. Built executive alignment on branding KPIs and developed systems for monitoring brand equity globally. Integrated marketing campaigns creation and rollout. Industry: SaaS · Information Services · B2B - Legal/Finance/Tax/Health Key Skills: Global Brand Strategy · SaaS · Digital Transformation · Customer Insights · NPS · OKRs · Brand Equity Measurement · Demand Generation · Brand evangelist

Delivered interim leadership in commercial and marketing roles for agencies and multinational firms. Served as an executive coach, supporting senior leaders during times of transition and growth. Oversaw strategic planning, brand articulation, and change communication in short-term mandates. Industry: Consulting · Leadership Development · Marketing Key Skills: Executive Coaching · Interim Leadership · Change Management · Brand Communication · C-Level Advisory

Developed and executed global communications strategy for GE's Wind Business, supporting both internal and external stakeholders. Acted as strategic liaison between Corporate HQ (Paris), Executive Committee (Barcelona), and regional comms leads. Provided executive coaching and supported leadership visibility through thought leadership, media relations, and internal engagement. Rolled out a revamped sales and communications approach that improved both brand visibility and employee alignment. Industry: Renewable Energy · B2B · Engineering · Private Public Collaboration Key Skills: Global Communications · Renewable Energy · Leadership Visibility · Stakeholder Management · Internal Comms · Executive Coaching

Coordinated marketing and communication strategies across 70+ countries to unify brand positioning and elevate global presence. Led international comms including crisis response, CSR messaging, IR, and digital strategy — increasing efficiency and brand recognition. Supported C-level initiatives and collaborated across business units to drive integrated communication planning and execution. Employee engagement Industry: Environmental Services · Utilities · Global Operations Key Skills: Global Brand Management · Crisis Communication · CSR · Thought Leadership · Integrated Marketing · Multi-Market Strategy

Directed international communications strategy for high-profile clients including Lancôme, Michelin, Nestle, Renault, Pernod Ricard, and McDonald’s. Led brand repositioning efforts, global campaign development, and reputation management in highly competitive markets. Managed cross-border teams and client relationships, driving business growth and consistently exceeding performance KPIs. P&L Industry: Advertising · FMCG · Retail · Global Corporations Key Skills: Integrated Campaigns · Client Leadership · Brand Repositioning · Cross-Market Strategy · FMCG Marketing · Global Account Management