Adrien Boursier
Expert Email Marketing
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
With 6 years of experience in digital marketing, data, communication, and customer relationship management, I have had the opportunity to develop a versatile expertise that drives my passion and commitment daily. My curiosity, autonomy, and ability to adapt to various work environments have been key assets in the success of these projects.
Expérience de travail
Freelance Marketing Digital
Freelance
janv. 2025 - Présent
1 an 10 mois
Paris, France
– Deployed a turnkey solution to centralize multi-platform bookings (Airbnb experience, GetYourGuide, Viator, TripAdvisor, Klook and showcase site) with Bokun - Indo Compass – Achieved significant time savings in customer request management, improved responsiveness, and increased post-booking conversion rates – Implemented email marketing campaigns (newsletter, product offers) and defined a customer lifecycle to improve loyalty - Maison Mounier – Deployed a digital marketing strategy (community management, email marketing, in-game upsell) to boost engagement and increase recurring subscriptions (MMORPG mobile game) - La Tour des 12
Jellyfish
juin 2022 - août 2024
2 ans 3 mois
Paris, France
CRM Manager
juin 2022 - août 2024
2 ans 3 mois
Paris, France
– Supported accounts in creating personalized lifecycle strategies to boost customer engagement and loyalty – Implemented and executed CRM campaigns, ensuring tailored communications for customer needs – Ensured data accuracy and leveraged first-party data to process, structure, and aggregate collected data – Managed and optimized subscriber activity via RFM segmentation, A/B testing, and marketing automation – Completed client specifications within deadlines, focusing on process optimization and performance – Analyzed campaign results and provided recommendations to improve effectiveness – Developed multi-channel strategies to identify and seize new business opportunities
Project Manager
janv. 2024 - juil. 2024
7 mois
Paris, France
– Designed format and social media setup, coordinated internal/external teams, managed projects, and oversaw contractors – Conducted evaluations and monitoring operations to assess results and provide recommendations
CRM Manager - Salesforce Marketing Cloud
Bouygues Telecom
févr. 2022 - juin 2022
5 mois
Meudon, France
– Identified client market managers' needs and worked closely with the Communication & Data teams – Deployed and managed omnichannel campaigns on Salesforce Marketing Cloud to grow business and customer engagement: ADSL vs. fiber, upsell/cross-selling – Designed, implemented and tracked marketing campaigns: mail, email, phone calls, SMS, push notifications and RCS – Optimized A/B test campaigns through innovations like Notify or Path Optimizer – Analyzed strategies and monitored with key performance indicators to improve results – Conducted competitive research and benchmarking email and CRM programs from competitors
NetMedia Group
août 2019 - juin 2021
1 an 11 mois
92100 Boulogne-Billancourt, France
CRM Data Project Manager - Chef de projet CRM Data
juil. 2020 - juin 2021
1 an
92100 Boulogne-Billancourt, France
– Developed a Datamart and a shared Unique Referential Customer internationally - 25k leads per year for France – Migrated data to Salesforce Marketing Cloud, including the creation of dedicated IP warming plans and API flows – Managed the scheduling of 50 weekly email/newsletter campaigns, optimizing planning, deliverability, marketing pressure management and complaints
Event Marketing/Communication Project Manager - Chef de projet marketing événementiel
août 2019 - juil. 2020
1 an
Région de Boulogne-Billancourt, France
– Developed multi-channel marketing scenarios to acquire registrants for events, optimizing conversion campaigns for incoming leads and acquisition sources – Managed budget, oversaw LinkedIn InMail campaigns and developed brand communities – Optimized newsletter templates to increase traffic and monetize email campaigns through affiliate marketing
Traffic Manager
Rougier & Plé Graphigro
sept. 2015 - août 2017
2 ans
Région de Paris, France
– Managed project for website redesign, SEO and coordinated teams/agencies – Managed SEA campaigns and budget: Google Ads and Shopping - €100k annual budget – Managed community, building communities on Instagram and partnerships
Crewmember - Équipier
McDonald's
janv. 2015 - juil. 2015
7 mois
Région de Montpellier, France
– Coordinated the kitchen team to meet quality requirements for customers and management – Managed various tasks, including cash handling, customer service, and strict adherence to food hygiene standards
IT Applications Manager - Gestionnaire d'Applications Informatiques
Société Générale
oct. 2012 - sept. 2014
2 ans
Région de Paris, France
– Programmed IT and decision-support tools (Excel, Visual Studio) – Created macros, monitoring and maintenance – Implemented a CRM (Campus Manager) developed in Access
CDD etudiant
KLESIA
juil. 2012 - juil. 2012
1 mois
94300 Vincennes, France
CDD etudiant
Gan Eurocourtage
juil. 2011 - juil. 2011
1 mois
La Défense, France
Formation
ECITV
Master's, Digital Marketing and E-Business, Web / Marketing
2015 - 2017
2 ans
Université Paris-Est Créteil (UPEC)
Bachelor's, MIAGE, Computer Science / Management
2013 - 2014
1 an 1 mois
Université Paris Descartes
DUT, Computer Science
2010 - 2013
3 ans 1 mois
Licences et certifications
Mapp Intelligence Certification
Délivré le : –
Mapp Engage Certification
Délivré le : –
Email Deliverability
Délivré le : –