Adrien Chaput

Enabling partners through integrated marketing strategies, co-selling initiatives, and data-driven campaigns to drive growth and customer success. - Defined yearly GTM priorities and co-marketing plans generating double-digit pipeline growth - Improved regional marketing alignment and partner activation resulting in a 57% increase YoY of Partner generated pipeline - Managed MDF ($500K) and KPIs to maximize ROI and accelerate deals

Shaping regional go-to-market execution through data-driven field marketing programs, strong sales alignment, and high-impact campaigns. - Built integrated field programs contributing to 40% pipeline influenced - Led ABM, digital campaigns & events resulting in +34% SQL YoY - Accelerated key opportunities in collaboration with Sales, Solutions teams and thought leaders

- Designed end-to-end marketing approach (positioning, messaging, ICP, GTM), preparing the company for fundraising - Implemented HubSpot automation improving lead qualification and follow-up - Developed onboarding and product adoption initiatives

Big Up Video permet de commander des messages vidéo personnalisés de célébrités. Jean-Pierre Foucault, Djibril Cissé, Laurent Blanc, Matt Houston etc ... En plus c'est pour la bonne cause ! Les gains de ces vidéos sont reversés à des associations partenaires. www.bigupvideo.com

- Delivered regional demand generation programs influencing a multi-M€ pipeline every year - Created industry-based campaigns in partnership with thought leaders - Contributed to consistent YoY pipe growth and acceleration on key enterprise accounts

Manage and activate a network of 60+ partners to drive indirect revenue through resellers, integrators, and technology partners via targeted marketing initiatives (enablement, recruitment, training, and communication). Plan and execute joint marketing campaigns with and through partners. Key Activities: Partner newsletters, enablement workshops, digital campaigns, online and in-person events, partner and customer conferences, lead generation and nurturing programs. Tools & Resources: Co-marketing fund management, CRM (Salesforce), Marketing Automation (Marketo), social media, and analytics tools (QlikView).

Marketing Campaigns: Design and execution of email and web campaigns (product, brand, and tactical), in close collaboration with Account Managers, across digital, social media, events, telemarketing, and promotional assets. Partner Marketing: Support and advise partners on their marketing initiatives, from planning to execution. Event Marketing: Organization of customer and prospect events, including co-management of large-scale events with 1,000+ attendees. Data & Tools: Salesforce CRM champion. Daily use of Salesforce, Marketo, HTML, QlikView, and Photoshop.

Chef de projet junior dans une équipe de 3 personnes sur des budgets allant de 3 à 200 K€ (16 évènements par an) – Suivi de création et de fabrication de campagnes publicitaires et promotionnelles. • Evènements B to B et B to C (opération pour développer le trafic dans un centre commercial, opération de transformation, fidélisation, cocktail VIP, concerts, création d’une base de loisirs pour l’été...). • Participation à l’élaboration des recommandations et des budgets • Recherche de prestataires - Négociations - optimisation des marges • Relations imprimeurs, médias et webmaster pour exécution des campagnes com/promo • Coordination de prestataires et d’équipes d’hôtesses (entre 2 et 50 personnes) • Rétro planning des évènements, Régisseur sur site

Chef de projet marketing événemtiel Organisation et coordination d’évènements Management d'équipes Relations clients

• Veille concurrentielle et plan de communication pour lancement de produit (couverture de magazine personnalisable). • Création d’un plan marketing pour développer la visibilité et la notoriété des produits (service édition presse pour entreprises) • Prospection et relance de clients par téléphone et par mail