Adrien Groleas

We help organisations like AXA, LVMH, EDF, Salomon or Orange launch the projects that will make their transformation a reality. We do it by mixing Design Thinking and Agility on concrete projects that will bring people together to solve real problems for real users, fast. According to specific user needs, we can design and launch websites, apps, design systems, workplaces, processes or even internal organizations. However, we always do it hands in hands with our clients and around their internal or external users. We look for the things we can do today that will prepare them for the long term whilst being able to react to change quickly and with a smile. We make good things happen. We are Haigo.

Tag Heuer: Building the digital experience within a CONNECTED LUXURY WATCH - 80+ features designed for the connected practice of sports as well as the personalization of the watch - Rapid prototyping: 300 screens (app: Android & iOS, watch: Wear OS) produced in 15 2-week sprints - Coherence between iOS / Android environments in an ecosystem combining the requirements of luxury and Swiss watchmaking - User tests based on 5 user journeys to ensure the consistency of watch and mobile apps interactions - Production and management of edge cases with 20 developers Result : 4.9/5 iOS rated app, 4.3/5 Android app https://www.tagheuer.com/fr/fr/smartwatches/collection-connected.html

Salomon : Improve the running experience Design the best running shoe "fit" experience through user research. 6 weeks to bring out many opportunities from in-store fitting to packaging design. Interviewing +10 runners and trail runners, doctors, shoe sellers, shoe store owners. Mystery shopping in Paris & Lyon (6 stores) Co-creating the user research report with user flows and personae Training the client team on doing user research and reporting

GRTgaz: Co-designing a DIGITAL WORKPLACE for the french leading gas company UX Research & workshops Design Thinking Design Sprint Coaching Agile Product ownership UX & UI design full responsive (web) Working closely with developers for continuous implementation Coaching the design team (2 UX/UI Designers) Continuous User tests http://adriengroleas.fr/grtgaz

AXA (AXA Brand, AXA Group HR, AXA Services, AXA Research fund, +30 business entities abroad) Designing the first design system of a CAC40 company UX & UI design full responsive (web), app (Android, iOS) and miscellaneous Building the guidelines on design.axa.com Coaching 30+ countries (US, Mexico, Japan, Spain, UK, Morocco, Singapore, Dubai, etc) Creating and Animating an interdisciplinary community of +500 people (brand managers, product owner, designers & devs) spread over more than 30 countries Working closely with developers Coaching the design team (2 UX/UI Designers) Product ownership UX Research & workshops Design Thinking Design Sprint Coaching Agile https://adriengroleas.fr/project-axa https://www.haigo.fr/case-study/axa-design-system https://designsystem.axa.com/