Adrien van den Branden
Go-to-market
2 recommendations
Salary / Daily rate
2 people recommend
Brussels, Belgium
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Experienced entrepreneur and investor with a background in legal tech and product management. Founded Canyon (acquired by Yousign) and led product and go-to-market (GTM) initiatives at Yousign, a leading eSignature company. Now investing in early-stage startups while providing strategic guidance in go-to-market, sustainability, and legal compliance. Looking for a role as go-to-market (GTM) in a high-growth startup.
Work experience
GTM Engineer | GTM Lead
WellFreelance
Aug 2025 - Present
1 year 3 months
Lead GTM at VC-backed FinTech Well -grew Well from 0€ to XX€ ARR -grew Well from 0 to XX users -launched Product Hunt campaign (2nd product of the day)
Investor
Hexa
Nov 2021 - Present
5 years
Invested as limited partner in Hexa Fund and as business angels in 8 promising startups (Crew, Easop, Vespucci Analytics, RoundTable, Cycle, Lazy, Primmo AI & Switchgrid)
GTM Lead
RosaFreelance
Mar 2025 - Aug 2025
6 months
Brussels, Belgium
GTM lead at online healthcare platform Rosa -lead user research & product discovery for 2 innovative business opportunities (market analysis, user interviews, competition analysis, health regulations, business plan)
Yousign
Jan 2022 - Jul 2024
2 years 7 months
GTM Project Manager
Jan 2024 - Jul 2024
7 months
Work together with Comex members (CEO & CMO) on strategic go-to-market initiatives (market analysis, GTM motions, positioning, define & implement new product lines)
Sustainability Lead
Jan 2023 - Jul 2024
1 year 7 months
- Lead a taskforce of volunteers in charge of auditing Yousign’s Corporate Social Responsibilities (CSR) practices - Helped design the CSR strategy for Yousign - Applied for and obtained B Corp certification for Yousign (https://www.bcorporation.net/en-us/find-a-b-corp/company/yousign/)
Product Counsel
Oct 2023 - Jan 2024
4 months
Assisted product teams in building products compliant with applicable legislation (eIDAS, GDPR, etc.)
Product Manager & GTM Lead
Jan 2022 - Oct 2023
1 year 10 months
Brussels, Belgium
With a new squad built around 4 ex-Canyon employees, we shipped and put to market Yousign Forms (https://yousign.com/forms), the biggest product launch in 2022 for Yousign, under 6 months
Co-Founder & CEO
Canyon
Jan 2020 - Jan 2022
2 years 1 month
Paris, France
-Co-founded Canyon (https://www.hexa.com/companies/canyon), a startup helping legal professionals automate the creation of contracts and documents, with startup studio eFounders (now Hexa) -As CEO, raised €620k in funding from VCs and angel investors, led a team of 5 people and sold the company to Yousign (https://www.frenchweb.fr/build-up-yousign-accelere-son-developpement-produit-avec-lacquisition-de-canyon/431625 after 2 years
Tech Lawyer
Law For Tech
Mar 2019 - Mar 2020
1 year 1 month
Brussels Area, Belgium
- Advised entreprise clients and startups on a range of legal issues including technology, data protection, intellectual property and financial law - Sold 500 hardcover copies of an essay about the impact of AI on the functioning of the courts, titled “Les robots à l’assaut de la justice" (https://www.larcier-intersentia.com/fr/robots-assaut-justice-9782802763222.html), l’intelligence artificielle au service des justiciables”
Co-Founder & Coach
Law Is Code
Sep 2018 - Dec 2019
1 year 4 months
Brussels Area, Belgium
Providing executive digital readiness workshops to lawyers and legal counsels (regular sessions and on-demand in-house sessions). Focus on the role of LegalTech in general and on the topic of Smart Contracts/Blockchain in particular, with an emphasis on hands-on experiments with these new technologies and their impact on the legal profession.
Co-Founder & Committee Member
L'Incubateur d'Avocats.be
Jun 2017 - Dec 2019
2 years 7 months
Brussels, Belgium
Helping lawyers surfing the digital wave. Incubateur.legal is an initiative powered by Avocats.be (the French and German-speaking Bars Association of Belgium) whose three missions are: -Informing lawyers about innovation & technology in the legal sector; -Promoting innovative projects within the local bar associations; -Spreading the word about innovation happening within the bar associations. More information available on http://www.incubateur.legal/
Associate Commercial & TMT
CMS Belgium
Nov 2016 - Mar 2019
2 years 5 months
Région de Bruxelles, Belgique
Associate in the Commercial and TMT (Technology, Media & Telecommunications) practice of the Brussels office of CMS Belgium.
Operations
Tools4Legal GmbH
Jan 2016 - Jul 2016
7 months
Frankfurt, Germany
Product development and daily operations at the Frankfurt and Brussels offices of Tools4Legal, LegalTech startup.
Education
Le Wagon
Data Science & AI
2024 - 2024
3 months
Le Wagon
Computer Programming
2015 - 2015
3 months
University of Cambridge
LL.M in Commercial Law
2013 - 2014
1 year 2 months
Université catholique de Louvain
Master's degree
2011 - 2012
1 year 2 months
KU Leuven
First year of the Master's degree
2010 - 2011
1 year 2 months
Université catholique de Louvain
Bachelor's degree
2007 - 2010
3 years 2 months
Saint-Michel
1900 - 1900
1 month
Licenses & certifications
Le Wagon - Data Science Bootcamp
Issued: Dec 2024
Pipeline
Issued: Aug 2020