Agathe Arnaud

www.freelance-digital-marketing.com/ Operating as a consultant for digital strategy definition and deployement: - Understanding user's behaviour - Recommendation for improvement of conversion funnel - Strategy for achievement of ROI goals - Marketing Automation - Webmastering - SEO/traffic acquisition - Actionable digital marketing strategy

- Creation of Brand Identity and all marketing assets - Webmastering - Traffic acquisition - Community management

- Project management of existing digital products - Creation of new digital products - Traffic acquisition

Main duties: - Define the strategy of the project - Manage all operational aspects of the project - Monitor and report on the activites - Define, create and target new audiences - Creating marketing collateral for Sales support - Create and manage passive revenue streams Key achievements: - Monetization of a customer's website / creation of a sustainable advertising revenue stream - Conception of a new digital product - Definition and creation of a proprietary web CMS together with the IT team About the company: Verticalizer is a cross-platform media group providing high added value content and services to precise verticals of the global audience.

Main duties within the Product Management team: - Definition of connectivity product for aircraft's passengers / Internet ONAIR, from end-users needs and business requirements to proper delivery and deployment with airline customers, - Definition of the digital strategy to increase revenues from both passengers and airline customers, - Analysis of user's behavior with the product and improvement projects with key stakeholders (internal and external), - Creation of marketing collaterals and communication strategy towards key industry stakeholders, - Customer workshops to understand B2B2C requirements, - Subject matter expert to support RFI/RFP. Key achievements: - Launch of a new and end-user centric product evolution, - Successfully convert all existing customers to the new product version, - Bring to life the technical basis for traffic monetization and key commercial partnerships, - Think outside the box to understand and tackle major product access issues for end-users due to the particular environment (inflight internet access via satellite technologies), - Successful customer workshops (among them: Emirates, Singapore Airlines, Qatar Airways, Saudi Arabian Airlines, Garuda Indonesia, Thai Airways) - Bring a new view and a fresh mindset to the team - end-user centric and mobile-first. About the company: SITAONAIR sets the benchmark for inflight connectivity solutions, enabling all audiences onboard an aircraft to remain connected throughout their flight-time, and beyond.

Main duties: - General management of the company, - Procurement and Supply Chain Management, - Define, plan and execute Marketing Strategy, - Webmastering and blogging, - Graphic design, - Financial reporting. Key achievements: - Launch of a niche eCommerce website (5k+ UV monthly), - Creation of a blog (10k+ UV monthly), - Significant skills development in graphic design. About the company: La Créaterie is an eCommerce website specialized for handcrafting products and hobby projects.

Main duties: - Media buying for online ad inventory (PPC, Display, Emailing, Facebook ads, Google Ads), - Management and optimization of performance-driven campaigns with a strong emphasis on ROI, - Definition and optimisation of conversion funnels through deep understanding of user behaviours. Key achievements: - Sustainable monthly spend of 200k+€, - Key contribution to the creation of a proprietary campaign ROI tracking tool, - Creation of several successful online acquisition funnels. About the Company: The Optin Machine is a Direct Marketing agency specialized in lead generation and acquisition. TOM is part of Arthur Media Group.

Main duties: - Media buying for online ad inventory (mainly display and emailing) across several markets (France, UK, and Belgium), - Management of performance-driven campaigns with a strong emphasis on ROI. Key achievements: - Discovery on Digital Marketing - Skills development in negotiation and online acquisition, - Sustainable monthly spend of 300k+€ About the company: eGentic is an online marketing company specializing in lead generation with a worldwide reach to quality leads. eGentic helps clients to find new customers and increase their business in over 30 countries.