Agathe CARON

- Digital Leadership Built & led a 7-people digital team, designing processes & tools to accelerate performance. - SEO Growth Achieved +200% non-branded impressions in 6 months with a structured strategic roadmap. - Media Budget Optimization Managed SEA, SEO & Social Ads → maximizing ROI and driving profitable growth. - Customer Retention Increased loyalty by +10 pts through targeted CRM initiatives. - Revenue Acceleration Generated +13% sales growth in Dec 2024 with 360° marketing & communication campaigns.

Digital Strategy & Inbound Marketing teacher - International Strategic Management Master Program

- Acquisition Strategy & Media Management Drove growth through SEO, SEA & Social (Meta & TikTok) while managing agencies and scaling visibility. - Mobile App Growth Accelerated app performance & engagement through data-driven analysis and strategic roadmaps. - Tracking & Data Excellence Rebuilt the datalayer → ensured reliable tracking & actionable insights powering smarter decisions. - Performance & Budget Optimization Boosted ROI by defining KPIs, reallocating budgets & maximizing efficiency across all campaigns. - Business & Financial Impact Co-managed the P&L with the E-Commerce Director → aligning marketing performance with business outcomes.

- Paid Media & Acquisition Strategy Optimized consumer journey with data-driven campaigns: Google Search & Shopping, Display, YouTube, Meta, TikTok, Emailing & even Podcast sponsoring. - Attribution & Budget Optimization Moved beyond last-click attribution by reallocating budgets across the consumer journey → improved ROAS & CPA. - SEO & E-Commerce Management Led SEO strategy (landing pages, PLP optimization, semantic cocoon by persona) and managed an E-Store Manager to boost conversion rates & content relevance. - Data & Reporting Excellence Enhanced tracking quality, GA4 migration, Looker Studio dashboards for company-wide KPIs, and optimized product feeds.

🚀 Marketing Strategy – French Market Defined objectives with the Sales team and translated them into actionable marketing plans, including budget allocation and performance targets. 🎯 Outbound Marketing & Event Management Built and executed B2B outbound marketing strategies for France: awareness campaigns, international exhibitions (GWS 2018 Seattle, Learning Technologies 2019 Paris & London), global events (Accelerate Conference – 60+ international clients), and private events (evenings, conferences). 📢 Push Marketing & Content Promotion Developed content-driven initiatives to showcase expertise: webinars & breakfasts, social media planning, newsletters, and blog content. 📊 Cross-Team Management – Telesales France (SME Market) Optimized databases and lead management (account scoring & assignment), implemented email campaigns, strengthened CRM initiatives, and improved telesales scripts to drive lead generation and conversion.

Range & Offer Management – Renault, Dacia & RSM - Led the range rationalization project to reduce diversity and streamline operations. - Defined marketing offers & product ranges aligned with the rationalization strategy. - Conducted global benchmarking to strengthen competitiveness and market positioning.

💻 Founder – E-commerce Project (bertheograndspieds.com) Created and managed an online store on Prestashop while still a student. 🛍️ Product & Offer Management Defined product range, built product sheets, and set pricing (including duties & transport). 📈 E-Commerce Operations Managed product uploads, UX & SEO optimization, and implemented payment & delivery methods. ✨ This personal project gave me hands-on experience in entrepreneurship, e-commerce management & digital strategy. I closed the business later to focus on my professional career.

Digital Marketing Intern – Castaluna.com : Updated the e-commerce website on Magento Entreprise Built a web analytics dashboard (traffic, customer journey, turnover, CRM data) Contributed to B2C CRM campaigns and blog content creation Conducted benchmarking & competitive intelligence