Agathe Daloz

As the Ecommerce Director for Magnetic Me, a prominent New York City based baby and kids brand, my role involves leading a dynamic team and driving significant growth in online sales. The position has demanded an efficient blend of strategic oversight and operational management to ensure the brand's exceptional standards are met consistently. - Managed an ecommerce team of six members and a business unit generating annual revenues exceeding $25 million. - Achieved remarkable growth in ecommerce revenue, increasing it by 40% year-over-year and an astounding 110% for the brand Simply Magnetic Me. - Developed and implemented growth strategies that not only elevated online sales but also maximized brand visibility in competitive markets. - Oversaw daily operations of ecommerce, ensuring consistency with the company's high standards of client experience. - Spearheaded a comprehensive digital transformation roadmap that included personalized consumer -experiences to accelerate online sales growth. - Managed all digital marketing channels including paid social, paid search, and affiliate partnerships. Launched successful initiatives, including a resale program, loyalty and referral programs, a complete website redesign and relaunch, expansion into international markets, development of a mobile app, ESP replatforming from Optimizely to Klaviyo, and an SMS marketing initiative.

At Moët Hennessy, a leading luxury goods company under the LVMH umbrella, I served as a Senior Ecommerce Project Manager, focusing on delivering comprehensive e-commerce solutions across the organization. My role encompassed key responsibilities and achievements such as: - Leading the delivery of end-to-end solutions within the e-commerce ecosystem, utilizing Salesforce Commerce Cloud, API gate, and SAP ECC. - Conducting business case analyses and overseeing project/site preparation and execution from initiation to transition to run mode. - Organizing and coordinating project teams, ensuring effective communication and alignment across various transversal teams. - Preparing and disseminating project information, including regular updates and progress reports to stakeholders. - Constructing and updating detailed project plans, ensuring all aspects of the project were effectively tracked and managed. - Facilitating various project governance bodies, including steering committee support and sprint planning/review sessions. - Monitoring project progress and implementing site changes as required, while managing supplier relationships and project documentation. Tracking financial metrics to ensure the success and efficiency of project expenditures.

As a Wholesale Project Manager at VEJA, a renowned sustainable sneaker brand, I led the implementation of the JOOR platform, streamlining wholesale operations across both the European and US markets. My role involved extensive collaboration and management across various project phases: - Organized and facilitated workshops to analyze business needs and align the JOOR platform specifications accordingly. - Managed the loading of catalog and customer data, followed by rigorous data consistency testing to ensure accuracy. - Conducted comprehensive platform tests, including User Acceptance Testing (UAT) to validate functionality and usability. - Provided in-depth training and ongoing support to end-users, facilitating a smooth transition to the new system. - Played an integral role in the ERP replatforming project from SAGE to SAP, ensuring seamless integration with the JOOR platform.

Inventory Management - Revise and optimize on a weekly to daily basis the stock allocation between The Kooples US and our digital concession partners’ websites. - Monitor shortages and returns rates - Forecast weekly, monthly, and seasonal inventory needs to achieve the sales plan - Collaborate closely with both the Buying/Planning and the Logistic teams to anticipate future needs, identify stock opportunities and track flows. Marketing and Visual Merchandising Management - Own merchandise presentation across site: responsible for product activation and categorization, in season optimization and end of season transitions. - Responsible for troubleshooting site issues that may arise (wrong pictures or descriptions, broken URLs, etc.) - Work with the Buying team to manage online pricing strategies such as markdowns and promotions - Develop and execute digital merchandising strategies, based on customer analysis (use of AB testings), to drive engagement and conversion. - Provide weekly stock and product performance analysis to support the e-Marketing team in homepage, newsletters and other creative needs. Buying and Merchandising Management - Collaborate with Merchandising team to determine NA Ecommerce seasonal buying guidelines - Oversee buying activities during the sales campaign based on analysis and allocation done during the year (selection, quantities) - Deliver weekly KPI reports to assess season/categories/products performances and to identify corrective actions when needed - Provide end of season merchandising reporting and analysis to improve the following season’s offering based on the NA Ecommerce needs Partners Management - Manage operations of concession partner’s digital businesses. Plan and execute seasonal photoshoots, provide seasonal product information to the team, analyze weekly sales, identify stock opportunities, and work with partners to monitor and continue to grow the business.

Project Management & Ecommerce Analytics • Management of the content migration for USA/CAN ecommerce website from an internally developed solution to Demandware (Salesforce Commerce Cloud) • Migration of the tag management system solution (from Google Tag Manager to Tealium) • Management of the «Refer A Friend» acquisition operation (more than $1.9M attached sales and 10K new customers recruited) - Partnering with and managing cross-functional internal teams – supply chain, Design, Finance, and Retail Marketing – and external agency - Daily and weekly reporting • Participation to the Implementation of new functionnalities to the ecommerce website: «Pick in Store», implementation of a student loyalty program, implementation of clientele solution (Salesfloor) •Daily and weekly ecommerce sales performance analysis

IT consultant, specialized in dematerialization projects - Analysis of calls to Tender & conception of offer files - Presales presentations - Preliminary Project studies - Audit of IT Systems - Project organization, conception meetings, specification of needs, software parameter setting, testing process - Consulting & training - Change management strategy - Training organization & animation Adminext is a strategy and SI consulting firm, specialized in the public field. With strategic partnerships we support top management and IT departments in their process of public modernization.

Internal Communications Assistant for the Financial & Management Accounting Solutions department in BNP Paribas - Internal communications materials production & design - Crisis and incidents communication management for the FiMAS department - Key events collection / redaction for the BNP Finance Group projects reporting elaboration - IT project manager assistant (projects teams monitoring, costs control...)

- Press relations manager for the important event producer in Barcelona Indigo Raw - Press release conception & design for the "IR JUNE 2013" project, a four-days event with more than 15 000 visitors - Press accreditations management, for medias such as Arte (french-german television), Trax Magazine, Vogue, Reuters - International communication plan setting up - Community Management / online communication management - Artists management, labels & promoters relations, logisitics Indigo Raw is a company created in 2007, both record label & event promoter.