Agathe Masson
Marketing & Content Project Manager B2B Healthcare
Salaire / Taux journalier
Nantes, France
Mobilité : Paris
Freelance, ouvert au CDI
À distance uniquement
Expertises
Langues
À propos
Introduction
After 10+ years in complex B2B environments, including 3 years in marketing and content management in the healthcare sector, I help organisations think clearly about their message and get things delivered. I take ownership of content projects from strategic framing (semiotics background, can't help it) to final asset, making sure briefs are solid, teams aligned, and nothing gets lost along the way. Fluent in French and English.
Expérience de travail
IDA FoundationFreelance
mars 2019 - Présent
7 ans 8 mois
Strategic Marketing Content Consultant
févr. 2025 - Présent
1 an 9 mois
LinkedIn Content Strategy & Editorial Planning Developed the full 2026 LinkedIn editorial strategy for IDA Foundation, structuring a content calendar aligned with institutional priorities to strengthen visibility and thought leadership among global health stakeholders.
Strategic Content Marketing & Product Manager
sept. 2022 - sept. 2025
3 ans 1 mois
Amsterdam Area, Netherlands
B2B Marketplace Launch & Content Marketing Led the end-to-end marketing and content strategy for NCDconnect, a B2B digital marketplace supplying medical devices and medicines for non-communicable diseases. Built the brand platform from scratch (purpose, tone, voice, and messaging) and translated it into all marketing assets: promotional materials, event assets, sales support documents, and multilingual content (EN/FR). Managed approval workflows with clinical and compliance stakeholders, coordinated cross-functional teams, and tracked performance via KPI dashboards. >> 2025 Results | Generated 20+ qualified leads and grew LinkedIn partner engagement to 11.4%.
Partners & Operations Specialist
mars 2019 - sept. 2022
3 ans 7 mois
Amsterdam Area, Netherlands
International Supply Project Management Managed the end-to-end delivery of anti-tuberculosis medicines to 30+ countries across Africa and India, coordinating across logistics, transport, finance, and partner teams to ensure on-time, on-budget supply. Served as the central point of contact between internal teams and international partners including NGOs, ministries of health, and institutional funders such as the Global Fund and StopTB. Led process optimisation initiatives to improve operational reliability and supply chain visibility.
Partner Relationship Specialist - B2B
Booking.com
mars 2017 - févr. 2019
2 ans
Amsterdam Area, Netherlands
Supported B2B partners on digital visibility and content optimisation; coordinated with internal product, content, and key account teams to deliver consistent partner-facing communications across markets.
Account & Project Manager - Video Marketing
Pinkanova
avr. 2013 - janv. 2015
1 an 10 mois
Région de Toulouse, France
Creative Project Management & Brand Repositioning Managed end-to-end B2B and B2C video projects: briefing, planning, creative coordination, and delivery, acting as the central point of contact between clients and production teams. Owned the agency's full rebranding, from strategic positioning to website content and tone of voice.
Formation
Université de Limoges
Master's degree, Semiotics applied to Brand Strategy
2012 - 2013
1 an 1 mois
Licences et certifications
Digital Marketing Professional Certification
Délivré le : avr. 2026
Lean Six Sigma Orange Belt
Délivré le : janv. 2019
Portfolio
Réactivation de la présence Instagram d'une association
