Agathe Viaud

Head of CSM or Mkt & Com Digital

Salaire / Taux journalier

Annecy, France

Freelance, ouvert au CDI

Peut venir sur site

Expertises

SEOWeb AnalyticsData AnalysisGoogle AnalyticsLead GenerationStratégie Marketing

Langues

Anglais

À propos

Introduction

Global Customer Success leader with extensive digital marketing expertise across 45+ countries. At IMPACT Plus, I've driven SaaS platform adoption, GHG evaluation, and cross-sell opportunities while managing a high-performing team dedicated to decarbonizing advertising. With 15+ years in digital strategy and client success, I combine sustainability passion with measurable performance improvements to help businesses exceed both environmental and commercial benchmarks.

Liens

Expérience de travail

Global head of Customer Success

IMPACT Plus

janv. 2023 - Présent

3 ans 10 mois

Paris, France

Impact Plus mission : Empowering adverters to develop, achieve and exceed sustainability goals, alongside performance. As the Global Head of Client Success managing a team of two, with responsibilities spanning over 45 countries, my role is to drive global client satisfaction, retention, and growth, while also developing and leading a high-performing global client success team : - Global Strategy and Leadership - Management of Global Client Portfolio - Creation and Implementation of Onboarding Processes for Saas platform (Global & Local) - KPI Tracking & Global Performance Metrics : ° Increase usage ° GHG evaluation & reduction scalabilty ° Upsell & Cross-sell - Process Improvement and Innovation - Team Leadership and Development & even more! Let's connect

Associé

Time for the Planet

oct. 2022 - Présent

4 ans 1 mois

Entrepreneure Engagée I Porteuse de projet

Coopérative Biocoop

janv. 2022 - août 2022

8 mois

Paris, France

Projet d’ouverture d’un magasin BIOCOOP en statut ESS : • Formation théorique au métier de gérant (12 modules) • Experiences pratiques : stages en magasin (4 mois) • Elaboration du business plan, recherche de financement, recherche immobilère => CA cible : 2M€

Communication & Marketing Digital Section Manager

Nissan Motor Corporation

juin 2016 - janv. 2022

5 ans 8 mois

Montigny-le-Bretonneux, France

Head of digital activities for Nissan West Europe • Acquisition & branding campaigns (Social, SEA, Display, Programmatic) • Social Media strategy on Facebook, Twitter, Instagram and Youtube, content localization, KPIs • Brand consistency across all digital campaigns and efficient customer journey all along the funnel • Campaign & site performance monitoring: media and business KPIs optimization & target achievement • Nissan.fr user journey improvement (AEM, content, features) • Lead generation campaign & lead management platform (AEM to SMIT) • Local dealer network digital program creation & deployment (media & platform) • Manage team of 5 person & 4 agencies (creative, media, digital, retail) • Budget excellence : 50% overall marketing investment (media, production cost & contractors)

Digital Media & Marketing Consultant

AQUITY - Conseil

juin 2015 - juil. 2016

1 an 2 mois

Paris Area, France

Digital Team Leader

Havas Media Group

janv. 2012 - juil. 2015

3 ans 7 mois

92800 Puteaux, France

Digital Account Manager

Omnicom Media Group

janv. 2010 - déc. 2011

2 ans

92100 Boulogne-Billancourt, France

Digital media assistant

dentsu international

juin 2007 - juil. 2009

2 ans 2 mois

92400 Courbevoie, France

Product Assistant

PHILIPS (Consumer Electronics Asia)

mars 2006 - oct. 2006

8 mois

Singapore, Asia


Formation

EMLV - École de Management Léonard de Vinci

Master's degree

2007 - 2007

1 mois

EMLV - École de Management Léonard de Vinci

Bachelor's degree

2002 - 2006

4 ans 1 mois

Plekhanov International Business School, Moscow

Master's degree

2005 - 2005

1 mois

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