Agustina Cargnello

Crypto-based payment app for restaurants and peer-to-peer transactions in New York. ∙ Leading end-to-end product design for a crypto payments app enabling QR payments in restaurants and P2P transfers using crypto or debit balances. ∙ Defining core user journeys including payments, restaurant discovery, dish ratings and user-generated content. ∙ Implementing gamification mechanics that reward payments, ratings, and content creation with the platform’s native token (TAC), driving adoption and engagement. ∙ Designing and maintaining a scalable design system to support current features and future growth. ∙ Working directly with the founder and engineering team through weekly product reviews to align vision, feasibility, and delivery priorities.

B2B e-commerce platform for a supermarket wholesaler. ∙ Led end-to-end projects for multiple clients, combining UX/UI, product strategy, and visual design. ∙ Redesigned digital platforms with a focus on usability, user flows, and navigation, supported by UX research and competitor analysis. ∙ Defined information architecture and scalable design systems, creating wireframes and prototypes in Figma. ∙ Creative versatility across branding, presentations, stands, packaging, digital catalogues, social media, and AI-powered editing.

∙ Delivered user-centered digital products for agencies, balancing UX strategy and visual design. ∙ Designed responsive interfaces, scalable design systems, and production-ready prototypes using Figma. ∙ Highlighted project: Led the end-to-end design of a B2B internal mobile and tablet product for Seguros Catalana (Spain), enabling field operations teams to plan GPS-based routes, manage visits, document incidents, capture photos, and complete reports on-site, significantly improving operational efficiency.

Ayoba — large-scale B2C mobile messaging and content platform with millions of users. ∙ Mobile-first experience design for Android and iOS within a remote, international, multidisciplinary team, collaborating in English and working under an iterative approach. ∙ Led UX audit and complete redesign of "News" feature: improved navigation, information architecture, and content retention through renewed cards and optimized flows. ∙ Contributed to onboarding and acquisition improvements by defining partial-access and optional registration flows, allowing users to explore value before sign-up. ∙ Validation and optimization of solutions through usability testing, A/B testing, and stakeholder feedback.

B2B banking web app. ∙ Sole designer responsible for end-to-end design of a B2B banking MVP. ∙ Partnered with stakeholders to define business goals, user needs and product scope. ∙ Designed complex information architecture and user journeys for core banking workflows. ∙ Built and implemented a scalable design system from scratch.