Ahlem Lahbecha

Manage paid and organic marketing campaigns for clients in education, health tourism, and e-commerce. Develop and execute advertising strategies across Meta Ads, Google Ads, and TikTok Ads, focused on lead generation and ROAS growth. Conduct SEO audits, keyword research, and content optimization to increase visibility and ranking. Collaborate on high-converting landing pages and ad creatives to improve conversion rates. Track performance metrics using GA4, GTM, and SEMrush to guide optimizations and reporting to stakeholders.

-Planned, launched, and optimized Meta Ads campaigns focused on conversion objectives (Purchase). -Managed full-funnel advertising strategies to promote products and maximize ROI. -Built and implemented a performance tracking system to monitor ad behavior, KPIs, and campaign efficiency. -Analyzed campaign data to identify trends, optimize performance, and reduce cost per acquisition (CPA). -Produced regular analytics reports with actionable insights to support data-driven decision-making.

Digital Marketing Management: Drive comprehensive digital marketing campaigns following different clients strategies, employing a blend of social media and Google Ads strategies to consistently generate high-quality integration into the current marketplace SEO integration: Ensure the well-use of SEO Tools for web, social and ads to boost online visibility and thrive in the digital landscape Data-Driven Decision Making: Employ a data-driven approach to continuously assess campaign performance and refine marketing initiatives, ensuring maximum impact and ROI in the competitive health tourism industry.

The key learning and achievement related to this position are: Digital Marketing Management: Drive comprehensive digital marketing campaigns targeting health tourism clientele, employing a blend of social media and Google Ads strategies to consistently generate high-quality leads and bolster brand visibility. Strategic Social Media Management: Curate and amplify engaging content across various social media platforms specially Instagram, leveraging advanced analytics to optimize audience engagement and conversion rates, in order to enhance overall sales performance. Performance Evaluation and Optimization: Evaluate sales team performance metrics, including call logs, sales strategies, and customer interactions, to identify areas for improvement and implement refined strategies, resulting efficiency and revenue growth. Creative Content Development: Utilize Adobe Creative Suite tools such as Photoshop and Premiere Pro to craft visually appealing social media content, including posts and reels, maintaining a compelling online presence and driving audience engagement. Data-Driven Decision Making: Employ a data-driven approach to continuously assess campaign performance and refine marketing initiatives, ensuring maximum impact and ROI in the competitive health tourism industry.

Skills: Project Management

Organizing numerous office files in archives Constantly updating company contact and mailing list Monitoring ongoing marketing campaigns Induct recruitment and integration Introducing business development strategy plans