STUDY CASE

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Here's a preview of the homepage:

The homepage welcomes visitors with a vibrant, interactive carousel, showcasing top vinyl selections. The carousel smoothly transitions between featured products, creating a dynamic introduction to the site. The color palette is lively and bold, combining bright tones with modern design elements to create a visually engaging experience.

At the top, the navigation menu offers easy access to different sections, including "New Arrivals," "Top Sellers," and "Genres," making it simple for users to explore the site. Below the carousel, featured collections are displayed in a grid format with large, high-quality images, enticing users to browse more.

The design incorporates bold typography and clean layouts, ensuring readability and a clear user flow. Subtle animations add a sense of movement, keeping the page feeling fresh and active without being overwhelming. The footer contains essential information, including links to customer support, social

Test Design

LANDING PAGE OF AN IMAGINARY WEBSITE

study case

<div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cm0gskx5239od61cj2q5224wg.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cm0gsq5zb39v561cj809t3kl6.png"><div class="image-overlay"></div></div></div></div><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cm0gsqc4139v961cj0twv5mdn.png"><div class="image-overlay"></div></div></div></div><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cm0gsqgre39vh61cj27afcgkw.png"><div class="image-overlay"></div></div></div></div><p><strong>Objective:</strong> Develop a comprehensive marketing strategy and brand identity for Tamia, a new e-commerce site specializing in hiking products. This case study will include a market benchmark, customer personas, editorial guidelines, and site architecture to establish a compelling online presence.</p><h3><strong>1. Market Benchmark</strong></h3><p><strong>Purpose:</strong> Analyze competitors and industry trends to identify gaps and opportunities for Tamia.</p><p><strong>Steps:</strong></p><ul><li><p><strong>Identify Key Competitors:</strong> Research leading e-commerce sites in the hiking and outdoor gear sector.</p></li><li><p><strong>Analyze Competitor Strategies:</strong> Evaluate their brand identity, product offerings, pricing, customer service, and marketing tactics.</p></li><li><p><strong>Identify Market Trends:</strong> Look at emerging trends in outdoor gear, consumer preferences, and digital marketing strategies.</p></li></ul><h3><strong>2. Customer Personas</strong></h3><p><strong>Purpose:</strong> Create detailed profiles of Tamia's target customers to tailor marketing efforts and product offerings.</p><h3><strong>3. Editorial Guidelines</strong></h3><h3><strong>4. Site Architecture</strong></h3><p><strong>Navigation:</strong></p><ul><li><p><strong>Top Menu:</strong> Home, Shop, Resources, About Us, Contact Us.</p></li><li><p><strong>Filters:</strong> Sort by category, price, popularity, and reviews.</p></li><li><p><strong>Search Functionality:</strong> Easy search bar with auto-suggestions and filters.</p></li></ul><h3><strong>5. Implementation Strategy</strong></h3><p><strong>Brand Design:</strong> Develop logo, color scheme, and visual identity.</p>

This digital marketing project is part of a training program focused on redesigning an e-commerce website. The goal is to enhance user experience, increase engagement, and drive sales through a comprehensive redesign strategy.

Figma

Creating a New Brand Identity for Tamia

Skills: Travail d’équipe · Communication graphique · Résolution de problèmes

julien ahlsweh

Webdesigner | Graphisme & Développement Front-end

About me

Work experience

Freelance webdesign / graphic design / dev front

Chargé d’affaires

Technicien en bureau detude

Education

Sainte famille saintonge

Digital Campus

Le Wagon

Portfolio

LANDING PAGE OF AN IMAGINARY WEBSITE

STUDY CASE

Creating a New Brand Identity for Tamia

study case

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