Ahmad Masood Murtaza

I am a Vetted Member of YunoJuno and I work with UK-based agencies and brands around the world. I help them build strong visual identities that actually solve real business problems. I do not just make things look nice. Before I design anything I spend time doing research and understanding the brand deeply. This helps me make design decisions that are smart and not just pretty. I have built full brand systems of 70 to 80 pages for brands like ZENVAX and CLAEVO. These systems make sure the brand looks and feels the same everywhere — whether it is on a website or a product package or a printed piece. When a brand wants to enter the US or UK market and compete at a high level I help them look the part. I make sure they come across as trustworthy and premium from the very first impression. I also design packaging that is easy to understand and looks great on a shelf. I pay attention to both the technical side and how the customer feels when they pick up the product. At the end of the day my work is about helping brands perform better in tough markets — not just look better.

Challenge: Claevo came to me with a real challenge that most fintech brands face. The market they were entering was full of brands that all looked the same generic blue color schemes and layouts that felt safe but forgettable. Nothing stood out. Nothing felt trustworthy in a way that also felt modern. They needed to look premium without feeling cold. They needed to feel secure without looking like an old bank. And they needed a system that their team could grow with as the product scaled into new features and markets. Solution: I built a 61-page brand identity system designed specifically for the US and UK fintech market. The direction I chose was "Quiet Luxury" a visual language that communicates trust and precision through restraint rather than decoration. I started with a custom 12-column grid system that gives every layout a clear sense of order and professionalism. This was the backbone that made every screen and document feel like it came from the same place. Then I built a modular UI component library so the brand stays consistent as Claevo grows. New features and new pages can be added without the identity breaking apart. The full guidelines document covered logo usage and spacing rules. Typography hierarchy for dashboards and marketing. Color strategy built around the terracotta palette that set Claevo apart from every competitor using blue. Outcome: A complete fintech brand ready for both digital product screens and investor presentations. Everything was delivered as editable source files so the team could move fast without needing a designer for every update.

Challenge: Most wellness tech brands look cold and clinical like medical equipment. Zenvax needed to feel trustworthy and technical but also warm enough to fit into someone's daily routine. No competitor had found that balance and that was exactly the gap we needed to fill. Solution: I built a 74-page brand system around one idea make the technology feel human. The logo was built on mathematical precision. The color palette paired Spectrum Blue for focus with Amber Flame for warmth. An 8-point grid kept every layout clean and easy to read. And a custom icon set made complex health data simple to understand at a glance. Outcome: Zenvax ended up with a brand that sits in its own space in the wellness market. Not clinical. Not casual. Every touchpoint from app screens to physical packaging runs on the same visual system consistent and ready to scale.

Challenge: Luxury fragrance brands keep falling into the same trap. They either overload the design with gold accents and heavy decoration or go so minimal the brand loses its personality entirely. Xemona needed to feel premium from the first touch without falling into either mistake. Solution: I built a 40-page brand identity and packaging system around one direction presence through restraint. Intentional white space. High contrast editorial typography. A refined color palette. Full packaging dielines so the brand feels just as premium in hand as it does on screen. The 40-page guidelines cover logo placement on curved surfaces and digital art direction so every touchpoint stays consistent. Outcome: Xemona now sits clearly in the quiet luxury space. The brand works on a perfume bottle and on a gift box and on a digital ad and it looks like the same brand in all three places.

Challenge: Sarwar Technologies had a real product but no visual identity to back it up. Without a consistent brand their materials looked different every time they showed up in front of a client which made it hard to build trust quickly. Solution: I delivered a complete brand identity package in one month. Logo design built around their core values. A stationery suite including print and digital letterhead. Presentation mockups showing how the brand looks in real use. Every file was production ready for both digital and print from day one. Outcome: Sarwar Technologies walked away with a consistent identity that works across every touchpoint from a client email to a printed document looking like one unified brand every time.

Challenge: Combinez already had a brand direction but their stationery did not reflect it. Their business card and letterhead felt disconnected from the rest of their identity and that inconsistency was showing up every time they handed something to a client. Solution: I designed a premium stationery suite business card and letterhead for both print and digital use. The visual style was kept minimal and professional to match their existing brand tone. Every layout was delivered print ready with accurate color profiles and clean typographic balance. Outcome: Every piece of stationery now feels like it belongs to the same brand. Clean. Consistent. Ready to hand to any client with confidence.