A'icha Kathrada

Brand Content & Social Media Specialist (Instagram, TikTok, Facebook, LinkedIn, X) - Brand Counsel (media, social media, PR, influence…) Auditing & benchmark Competitor monitoring & market analysis Insights & audience definition Brand Platforms Strategic recommendations Pitch proposals Creative briefs - Account Management Client, budget and team management - Brand Content Strategist ENG-FR copywriting Editorial line & content typology Editorial calendar Team management Social Media Management & Community Management Live coverage - Influence Strategy Concepts, storytelling Guidelines Casting Partnerships & activations Reporting - Social Media Courses Instagram, TikTok, Facebook, LinkedIn, X) - Social Ads Management Paid Content Strategy & Management References: Agence Omedia Paris (Champagne Bollinger, gerald genta, Swiss Perfection...), Egon Paris, Frou-Frou Mercerie, Vivez ICI, Women's Fit, Eurostar, Braun, Vins d'Alsace, Boohoo...

360 Counsel & Brand Content (previously Digital & Social Media) Business Unit Manager - Brand strategy & 360 counsel - Strategic planning - Pitch proposals - Account management - Team management - Editorial & brand content strategy (digital, social media, press) Clients : Bulgari, Breitling, Caudalie, Chanel, Clarins, Crazy Horse, L'Occitane, Ruinart, Karl Lagerfeld...

- Social Media Brand Strategy for luxury brands: SoMe guidelines, calendar, planning, moderation, copywriting - Copywriting for social media and digital platforms (English & French, articles, newsletters, Facebook, Instagram, LinkedIn, YouTube) - Social Ads Management and KPIs analysis (monthly reporting) - Social Media Strategy Guidelines for different brands - Concept & edition of Brand Book Clients: Champagne Bollinger, Minuty, Issey Miyake, Cheval Blanc, Champagne Lanson, LVMH, Arthus Bertrand, Champagne Telmont, Christofle, Ogier, La Mamounia, YSL...

- Editorial, content and project management - Recommendations and strategic planning - Content creation and sponsored media management on Instagram (5 accounts) - Reporting and competitive analysis

Assignment to the Digital Studio & Production (DSP) department, responsible for managing Disneyland Paris' digital platforms (web, app, & e-commerce) for B2C and B2B activities. Cross-functional approach - Integrated into a team of copywriters - Participation in regular inter-copywriter meetings within DSP to align progress, reflections, and editorial tone of all productions, as well as to collectively refine the Tone and Voice and the processes inherent to collective intelligence and an organization in preparation. Content production - Working in a French-English pair to write content for offers, seasons, events, and other brand services in collaboration with the marketing and product teams.

• Redesigning the client website, and creation of a collaborative platform and a product website. • Content creation for the website, newsletters and managing updates. • Content creation for social media networks, reporting and analysis. • Organising marketing events.