Aida Badar

Consultation, research & advisory services for Croud on a continuous project basis.

Freelance SM Account Director for Qatar Tourism's 11+ accounts. Overseeing a team of thirteen including content creators, producers and account managers.

Ongoing media buying for a luxury entity based in Qatar. Marketing consultation for an e-commerce based in Qatar Managing digital marketing, brand identity, account and client management as a freelancer for a marketing agency in Doha and in-house freelance work at a holding company where I managed brands within the following industries: construction & interior design, F&B, fitness, luxury experiences.

Data analytics, Lead ROI & OKR measurement for the social channels, Created reports to influence the digital marketing strategy for the FIFA World Cup 2022 in Qatar @roadto2022Ar, @roadto2022En, @roadto2022Es and @Roadto2022Cn , a combined audience of 29.25M . Paid Media for the @roadto2022Ar social media channels ( Instagram, Facebook, Tiktok and Twitter) Social media listening & monitoring and reports crafted for our executive leadership Real time reporting and monitoring during the event.

360 Marketing Consultation & Growth Hacking for Watermelon an F&B tech startup in Dubai, in two months from the website launch I was able to place and keep them them ahead of their competition by 7% of impression share at 78%. Manage a junior marketing executive and our video production agency relationship Website management which included: SEO using a constantly evolving list of keywords as well as image labeling etc, setting up trackers to integrate with GA4, conduct data compression for website speed tests. Implemented tracking pixels for our META paid ads. Upgraded the website analytics from UA to GA4 Launched Watermelon Market's SM channels Facebook, YT and LinkedIn Launched and maintained a CRM database Synced website tracking to the CRM application Set- up and executed email marketing campaigns Created a blog on the website to establish Watermelon.Market as a thought leader. Interviewed users of the application (clients) to create content for our blog, as well as organized shoots remotely with the on-ground marketing team for videos for the Watermelon Market YT channel and transcribed the videos for accessibility on our blog. Launched Display, Search and Social Media ads. Weekly status updates with the client Used Monday.com for task management, delegation and team work. Used Animoto for content creation

Ongoing marketing consultation services for SDL a subsidiary of RWS Group

Digital Project Manager for the Department of Tourism & Commerce Marketing Dubai: Most notable projects I managed- Dubai Shopping Festival, Dubai Fitness Challenge,Eid in Dubai, Summer in Dubai. My Responsibilities included: Lead project execution from definition to completion stages; establish and set project targets and performance measures and report on project performance on a periodic basis, providing comprehensive, up to date and prioritized view of all projects on a detailed level and an executive overview Monitor and manage projects change management activities including adjustments that cover scope, resources, timeline etc., and ensure proper projects closure activities are performed Manage strategic initiatives; create related projects to implement strategic initiatives, plan and track their budgets, track status and provide reports for them, playing a consulting and integrating role for strategic initiatives. Maintain and monitor projects documentation to ensure project management documentation, reports and plans are accurate and complete based on the project management methodology/framework Liaise with all stakeholders to drive program execution so that potential problems can be identified in a timely manner and corrective action can be taken, when necessary Suggest mitigation plans / risk management framework for the identified risks and threats Track progress of various projects to identify blocking issues that may impact the program and develop contingency plans in coordination with the project managers Conduct post project evaluations and implement changes to ensure continuous improvement process of project management activities Coordinate the design of technical developments with the technical teams and ensure implementation of software life-cycle methodology

Won a regional award for 'Best Engaged Bank on Social Media' in 2016 after refining our social media community engagement process and establishing guidelines . Line manage marketing executives to ensure they develop new skills and competencies Develop and refine the overall content marketing and customer engagement strategy and execute and optimize content and digital media to drive value to the organization. Define and plan the strategic calendar for the banks' digital campaigns in collaboration with the retail marketing team Work with CMS, MAM/DAM, SEO, analytics, social media management/listening, and A/B testing tools Manage social media budget for vendors & paid social. Manage a team of Social Media Officers. Leverage analytics tools to drive insights that shape investment in marketing and/or technology. Create & lead RFPs for onboarding new vendors- including working with IT security to ensure vendors are compliant. Use data to drive inbound marketing, to establish the bank as a thought leader across different disciplines Define, implement and manage the bank’s social media strategy, covering content distribution, engagement, acquisition and customer services, B2C and B2B. Drive increased adoption of services such as online banking, bill pay and mobile check deposit Content planning, and working with team-members in Group Marketing Communications to design and build multimedia content that meets the needs of the channel, the demographic, SEO and commercial aims. Manage agency relationships Be the social subject-matter expert- raise awareness of the role of social media across the organisation; work with stakeholders to define opportunities. Run education and formal training as the circumstances demand. Work with social media platforms for the management of our social channels, and continually assessing these against our organisational requirements.

Reviewing & editing articles and blog submissions to the site by freelance writers. Attending industry events to blog the experience. Testing & reviewing products for "rated" style articles Conducting interviews with industry professionals. Monitoring and consulting on latest beauty trends.

Manage social media platforms for McDonald's across the GCC. Work with creative team on visuals Work with partners to create social media content calendars in line with marketing calendars and objectives of McDonald's across the six GCC states. Work with media buyers to book campaigns on FB, Twitter, Instagram. Analyze customer data and used this as basis for continuously updating communications around the brand. Extensive experience with Google Adwords, Display, Analytics, SEO, SEM, Email marketing, Mobile and Web Marketing, Social Media and Social Media Analytics.

Lead on GMC Ramadan social media Campaign #myGMCRamadan Lead on Chevrolet Ramadan social media Campaign #ChevyCares Lead on OMO Ramadan social media Campaign #TouchofLove Create TOV & brand stories for new FMCG brands based in Dubai

Manage and monitor social media platforms for Unilever, where in two and a half months there was an increase in brand affinity, engagement & SOV as well as an over 50% increase in fan numbers across both Facebook & Instagram organically. Create detailed social listening reports for clients using various third party tools, such as radian6, SocialBakers, Hootsuite, Klout & more. Create monthly content calendars for 3 clients catering to different audiences & work with the creative team to produce engaging & meaningful visual content for these content calendars. Manage diverse brands on social media including automotive, banking and luxury goods Plan new activities for clients and work with the development team to develop apps for these activities. Actively manage client relationships on key accounts, and ensure that their needs are met and exceeded. Collaborate with the creative team to create pitch proposals - my SM strategy for Pandora ME won us the account, and my SM visual direction for Harvey Nichols Kuwait was adopted & used by the brand. Have worked on automotive, banking and FMCG accounts including a luxury brand.

Re-focused the social media strategy to customer first, which meant changing the social media response time from 30 mins to 10 mins or less, changing the TOV to a more approachable tone. Through increased engagement on social media platforms and focused strategic planning, I ensured that the Dubai Mall surpassed competing malls worldwide in terms of Facebook, Instagram and Twitter followers. The increase in fan base exceeded over 300% on all platforms in just 9 months. Planned and executed the ‘TDM Marathon to 1 million Likes’ campaign which led The Dubai Mall to acquire 1 million likes on Facebook. Managed and successfully executed the first ever blogger/influencer event hosted by The Dubai Mall to promote the inaugural Vogue Fashion Dubai Experience event with Vogue Italia Planned and executed the #VFDE campaign, for the inaugural Vogue Fashion Dubai Experience, the hashtag trended for three days straight on Twitter without any paid promotion. Planned and executed the #TDMSurprise campaign that lead to #NameTDMDino a competition launched on all platforms to find a name for The Dubai Mall dinosaur. Trained in CMS/ SDL Tridion. Effectively used analytic tools like Tracx to create in-depth daily analytical reports for our CEO. Managed day to day content and scheduling as well as providing over 1,000 retailers with social media support.

The English Language Program Submarine Immersion is a program during the summer months that immerses non-native English speakers into the English language at a camp-like experience. I taught English Grammar to over 50 students. Additionally, I was 'live-in' staff spending 24/7 with the students in order to maximize their exposure to the English language.

Kids.Now is an organization that equips youth with the right tools to make positive life choices. In my fourth year of university, I was chosen to act as a mentor to middle school children in Fredericton, New Brunswick. Along with taking an overload of courses academically, I mentored youth, and gave them the building blocks to make positive choices in their lives at present and in the future, I helped build their confidence, encouraged them to perfect their communication skills and was an inspiration to some of the young girls. The best thing about this experience, is that it taught me patience, self-discipline and I am lucky that because of the vision & mission of the organization, I was able to be part of the transformation in the youth who will be our future leaders.

In my second year of university, I served as the university's youngest ever residence advisor for the academic year 2007-2008. I worked within a team to help the returning students and current students adjust to living in a university setting. The students would come to me or my teammates for direction and guidance in their dorm life, academic performance and personal life. It was a very fulfilling job, I had a great responsibility not only to the university but to the residents.