Aik Arutiunian
GTM Lead Enterprise and ABM
Salary / Daily rate
Wrocław, Poland
Freelance
Remote only
Skills
Languages
About me
Intro
Global marketing strategist with 15 years driving multi-million dollar partnerships at HP, AMD, NVIDIA. Delivered $3M+ quarterly impact and 400% revenue growth through ABM and demand generation excellence. Ready to transform your partner marketing operations and accelerate pipeline growth.
Work experience
Fractional Marketing Director & Consultant
Individual ConsultantFreelance
Mar 2014 - Present
12 years 8 months
Remote
The strategic quarterback behind GTM success for global SME, scale-ups, and startups. Helping executives and leadership teams shape go-to-market and demand generation strategies aligned with evolving business priorities. Guiding marketing teams in ABM and multichannel execution, enabling them to consistently deliver pipeline impact and enterprise sales alignment. Supporting marketing operations and budget governance, optimizing technology stacks, vendor management, and ROI for sustainable performance. Coaching leaders and mentoring teams to expand capability, improve collaboration, and scale impact across global organizations.
HP
Jul 2022 - Present
4 years 4 months
Wroclaw Metropolitan Area
Global Lead of Alliance Partner Marketing Ops & Strategy | AMD, NVIDIA, Qualcomm
Mar 2025 - Present
1 year 8 months
Wroclaw Metropolitan Area
Leading global partner marketing operations across HP’s strategic alliances (AMD, NVIDIA, and Qualcomm) ensuring performance and financial accountability on a worldwide scale. Delivered multi-million-dollar financial impact quarterly ($3M+ last Q) by owning operational excellence across global partner marketing - directing teams through process redesigns that reduced risk, strengthened compliance, and prevented budget losses. Modernized global marketing ops by introducing standardized workflows, digital tools, and a 20% reduction in manual effort across regional teams, significantly improving speed and accuracy. Launched high-visibility initiatives, including a Global Training Academy and new process automation tools, which standardized operations worldwide and improved efficiency. Improved new team member onboarding by 30% by redesigning processes and creating training content and playbooks, cutting ramp- up time and enabling faster contribution across regional marketing teams.
Senior Advisor Alliance Partner Marketing
Apr 2023 - Mar 2025
2 years
Delivered 30% efficiency gains and a 99.9% audit pass rate (zero financial issues) by streamlining operations and deploying new tools. Led end-to-end management of two EMEA Partner Marketing programs (AMD & NVIDIA), covering submissions, approvals, audits, and reporting.
Advisor Alliance Partner Marketing
Jul 2022 - May 2023
11 months
As a part of the Marketing Alliance Ops team, driving the EMEA Partner Marketing program for one of HP's strategic partners.
Senior Director Global Demand Generation
Trinetix Freelance
Jan 2021 - Mar 2022
1 year 3 months
Remote
Established the global demand generation function, creating campaigns and frameworks that quickly delivered measurable pipeline growth. Partnered with executive leadership on go-to-market strategy, ensuring marketing supported revenue growth and client acquisition goals. Directed and scaled a new marketing and sales team, guiding development and coordinating agencies and vendors to accelerate delivery. Launched precision inbound and ABM campaigns (paid and organic), creating a repeatable framework for pipeline generation across multiple Fortune 500 client engagements.
SoftServe
Jun 2018 - Jan 2021
2 years 8 months
Hybrid office
Director Demand Generation and Account-Based Marketing
Jan 2020 - Jan 2021
1 year 1 month
Hybrid office
Drove 400% growth in marketing-attributed revenue over 24 months, delivering five consecutive record-breaking quarters and positioning marketing as a key revenue engine. Built a high-impact Account-Based Marketing (ABM) practice from the ground up, scaling it to seven-figure attributed revenue and enabling stronger alignment with enterprise sales. Directed a globally distributed team of 24 marketers, coaching senior managers into leadership roles and ensuring execution across US and EMEA markets. Increased overall marketing performance and visibility, tripling annual lead generation, multiplying web traffic 5x, and achieving 100M+ brand impressions in a single year through strategic media investments.
Director Demand Generation
Jun 2018 - Jan 2020
1 year 8 months
Lviv Region, Ukraine
SoftServe is an advisor and provider (15,000+ tech advisors, engineers, designers) empowering enterprises to accelerate solution development. I led a team behind 5 consecutive record-breaking quarters in terms of marketing-attributed revenue. Grew the globally distributed Demand Generation team 2x and the marketing-attributed revenue +400% over 24-month period.
Head Of Digital
Provectus, Inc
Dec 2014 - Jul 2018
3 years 8 months
Odesa, Odesa Oblast, Ukraine, 65000
Built marketing and demand generation functions from the ground up as the first senior marketing hire at both companies, transforming early-stage operations into scalable growth engines. Designed and executed global marketing strategies across digital, content, paid media, and email, consistently turning marketing into a direct driver of business growth. Grew and led the global distributed marketing team, establishing workflows, campaign structures, and performance metrics that supported international expansion. Launched high-performing demand generation programs that generated new pipeline within the first year and positioned both companies competitively in global markets.
Content Marketing Advisor
Internet marketing agency NetpeakFreelance
Jan 2014 - Jul 2017
3 years 7 months
Remote
Helped the fast-growing internet marketing agency build its flagship SEO and PPC offerings (still remaining flagship products in 2022) and reach clients like Tripadvisor, Vodafone, Yves Rocher, Puma, and other global brands. My consulting to multiple executives and departments at Netpeak was centered around content and digital brand strategy.
Senior Marketing Communications Specialist
Intersog
Feb 2013 - Dec 2014
1 year 11 months
Odesa, Odesa Oblast, Ukraine, 65000
First marketing hire; built the function from scratch, created a cross-channel strategy, and grew the company’s online following to 7,000+ within a year while establishing a steady inbound pipeline. Reported to the VP Marketing.
Editorial Coordinator
Actual Light Media Ltd.
Apr 2012 - Oct 2013
1 year 7 months
Odesa, Odesa Oblast, Ukraine, 65000
Directed editorial strategy, managed 10+ writers, and delivered 200+ pieces of high-quality content, ensuring consistency and on-time delivery.
Technical Writer
Livingston ResearchFreelance
Jan 2011 - Mar 2013
2 years 3 months
Produced 100+ technical and academic deliverables, translating complex information into clear, actionable documentation.
Education
Odessa I.I.Mechnikov National University
Master's degree
2005 - 2010
6 years
Licenses & certifications
Advanced ABM Certification
Issued: Dec 2020
Amazon Web Services Business Professional
Issued: Apr 2020
Google Analytics Certification
Issued: Jan 2015
Portfolio
