Aïmara Coupet

Active member of CEW (Cosmetic Executive Women) France, contributing to a leading network of professionals shaping the future of the beauty industry. 2022 Achievers Awards Nominee – Young Entrepreneur Category

Independent Consultant for Brands, Retailers, Distributors, Manufacturers. Interim Manager, special project manager, Team leader. 𝐈𝐧𝐭𝐞𝐫𝐢𝐦/transition 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐑𝐨𝐥𝐞𝐬 •𝐌𝐒 𝐁𝐞𝐚𝐮𝐭𝐢𝐥𝐚𝐛 – Director of R&D and Innovation, Color Lab (Oct. 2023 – June 2024) Led R&D and innovation initiatives within the color lab, driving advanced product development in cosmetics. Management of a multidisciplinary team (14 individuals from innovation, raw materials, packaging, lab). •𝐒+ 𝐒𝐄𝐏𝐇𝐎𝐑𝐀 𝐂𝐎𝐋𝐋𝐄𝐂𝐓𝐈𝐎𝐍 – Director of Product Development, Makeup (Feb. 2023 – May 2023) In the context of team restructuration, I supported the changeover from the departure of the previous director to the onboarding of the new one, ensuring continuity of the entire innovation plan with the teams during the transition. - 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 Makeup, skincare, and melanin-rich skin specialties with major brands including UOMA Beauty, Charlotte Tilbury, Yves Rocher, Chanel, and Sisley. - 𝐁𝟐𝐁, 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐅𝐮𝐥𝐥-𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 Collaboration with industry leaders such as Asquan, Texen, Anjac, and L’Oréal Inno Pack to deliver packaging innovation and end-to-end service solutions. Includes helping packaging engineers market the innovations, working with laboratories on their innovation plan.

Founded and developed BE+RADIANCE, a pioneering healthy makeup brand. Very innovative products mixing skincare and makeup and infused with bio-active probiotics. Launched in 2019 with my own money, I raised a pre-seed in 2020 to develop the product range and boost the DTC with a 100% digital marketing strategy. Opened export sales in 2021 and 2022. Structured the team, did a road show for the seed round in the US, plus a million other things as an entrepreneur. The brand was taken over by Gipefi Group in 2024.

Leading USTAWI Skincare with a focus on innovative, health-conscious skincare solutions tailored to diverse skin tones.

Experienced conference speaker recognized for expertise in inclusive beauty, skincare innovation, and product development for diverse skin tones. Known for insightful, forward-thinking presentations that engage audiences globally on key trends and challenges in the beauty industry. Key Speaking Engagements: • 𝐌𝐚𝐤𝐞𝐔𝐩 𝐢𝐧 𝐏𝐚𝐫𝐢𝐬 – June 2023 Presented “Science Behind Melanin-Rich Skin,” exploring advancements and insights in cosmetics for diverse skin tones. • 𝐌𝐢𝐜𝐫𝐨𝐛𝐢𝐨𝐦𝐞 𝐒𝐮𝐦𝐦𝐢𝐭 - 𝐆𝐥𝐨𝐛𝐚𝐥 𝐄𝐧𝐠𝐚𝐠𝐞 – Miami, October 2022; La Hague, April 2022 Delivered a talk on "Pioneering Makeup for the Microbiome" Explored the intersection of microbiome health and makeup, highlighting groundbreaking research and product development. • 𝐁𝐞𝐚𝐮𝐭𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 - Los Angeles, November 2021 Member of the "2021 Industry Leading Speaker Faculty", sharing knowledge at the round-table "Personalized Skincare Through the Lens of the Microbiome" • 𝐏𝐨𝐥𝐨 𝐂𝐨𝐬𝐦𝐞𝐬𝐢 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐃𝐚𝐲𝐬 - Italy, November 2018 Panelist in a conversation focusing on innovation in terms of formulas, and how to better formulate. • 𝐌𝐚𝐤𝐞𝐔𝐩 𝐢𝐧 𝐍𝐞𝐰 𝐘𝐨𝐫𝐤 – September 2016 Presented “Creating Makeup for Brown and Black Skin: Why Is It Still a Challenge?” examining the industry’s ongoing journey toward truly inclusive makeup.

Head of Export Department, Merchandising, Trade Marketing and Communication. Brand Image Revamping

Head of Marketing, Product Development, Image and Communication, Merchandising, Purchasing and Logistic, Regulatory Affairs. Revamped 100% of the Product Portfolio Created and successfully launched best seller Matifying Fluid Foundation, Contouring Sticks, CC Cream, Full Coverage Cream Foundation, 8Hr Correcting Primer

S+: International Business Unit that creates and manages Sephora Private Label -Product Development : Head of Accessory and Limited Editions Category -International Trade Marketing for Sephora Collection

L'Oreal Paris Makeup Biotherm Skincare