Aishwarya Ilamurugu Porchelvan
Master's Thesis Project
Salary / Daily rate
London, UK
Permanent contract
Skills
Languages
About me
Intro
UX Designer with an MSc in User Experience Engineering from Goldsmiths, University of London, and 3+ years of experience in tech at Zoho Corporation. I design experiences that are intuitive, accessible, and genuinely human-centred. My background is a little unusual, I started in technical support and presales, working directly with clients across global markets including the US, UK, APAC, and LATAM. That experience gave me something most designers don't have early in their careers: a deep understanding of real user pain points, business needs, and how technology actually gets used in the real world. I work across the full UX process, from user research, interviews, and usability testing, to wireframing, prototyping, and high-fidelity design in Figma. My MSc thesis involved a complete UX overhaul of SEAtS, an attendance monitoring app at Goldsmiths, where I achieved a 100% task completion rate and 95% user satisfaction in usability testing. I'm currently deepening my knowledge in AI-integrated UX design, exploring how generative AI and intelligent systems can create smarter, more personalised, and more inclusive user experiences. 💡 Open to Junior UX Designer, UI/UX Designer, and UX Researcher roles, full time, based in London or remote.
Work experience
Master's Thesis Project
SEAtS Software
Feb 2024 - Oct 2024
9 months
Greater London, England, United Kingdom
- Conducted end-to-end UX research identifying critical pain points across navigation, attendance tracking, and QR code scanning through interviews, think-aloud sessions, and usability testing with 8–10 students. - Mapped user journeys, journey maps, and service blueprints to visualise pain points and drive redesign decisions. - Designed and prototyped an improved UI in Figma, introducing an issue reporting system, clearer attendance display, and consolidated navigation. - Validated redesign via Maze — achieving 100% task completion, 70–100% direct success rate, and 95% overall user satisfaction.
Zoho
Jan 2020 - Aug 2023
3 years 8 months
Chennai, Tamil Nadu, India
Presales Engineer
Jun 2023 - Aug 2023
3 months
Chennai, Tamil Nadu, India
- Conducted 50+ product demonstrations across US, UK, LATAM, APAC, and MEA markets, observing user behaviour and pain points to tailor solutions to specific business needs. - Collaborated with product and sales teams to bridge the gap between market requirements and product offerings, improving alignment and conversion rates. - Gathered and translated complex business requirements into tailored solutions using the Zoho Ecosystem, applying UX research thinking in a commercial context. - Led enterprise-level deals and built proof-of-concept instances focused on usability and intuitive workflows, directly building client confidence and driving adoption.
Technical Support Engineer
Jan 2020 - Jul 2023
3 years 7 months
Chennai, Tamil Nadu, India
- Managed end-to-end customer support operations for Zoho Inventory, a SaaS-based inventory management platform, resolving complex queries for clients across India and the United Kingdom. - Identified recurring user pain points and usability patterns across support channels, translating findings into actionable product improvement recommendations. - Collaborated with product and engineering teams to enhance Zoho Inventory features based on real user feedback, directly contributing to a better customer experience.
Education
Goldsmiths, University of London
Master of Science - MS, User Experience Engineering
2023 - 2024
1 year 2 months
St. Joseph's College Of Engineering
B.TECH, Information Technology
2016 - 2020
4 years 1 month
Licenses & certifications
Create High-Fidelity Designs and Prototypes in Figma
Issued: Dec 2022
Foundations of User Experience (UX) Design
Issued: Nov 2022
Start the UX Design Process: Empathize, Define, and Ideate
Issued: Nov 2022
Build Wireframes and Low-Fidelity Prototypes
Issued: Nov 2022
Conduct UX Research and Test Early Concepts
Issued: Nov 2022