Aishwarya Jain

Senior GTM Strategist | AI & Cloud Partnerships

Salary / Daily rate

Dubai - United Arab Emirates

Freelance, open to permanent contract

Skills

Go-to-market

Languages

EnglishHindi

About me

Intro

GTM Strategist with 8+ years driving revenue growth through strategic partnerships in AI, cloud, and cybersecurity. Delivered 400% growth and $10M+ pipeline at Builder.ai, plus 4.5x revenue increase through multi-cloud programs. Specialized in channel monetization, partner lifecycle management, and scaling tech partnerships across MEA markets.

Links

Work experience

Partner Development Manager - MEA

Alibaba Cloud

Sep 2024 - Present

2 years 2 months

Dubai - United Arab Emirates

Partner Stakeholder & Lifecycle Management | Partner Competency Development | Customer Segment & Industry Specialization | RevGrowth Acceleration Responsible for revenue growth through channel for our comprehensive public and private cloud solutions portfolio. Key responsibilities include: 🔺 Partner Stakeholder Management: Build mindshare across partner types, different stakeholders and various functions for seamless business sponsorship, alignment and operations 🔺 Partner Lifecycle Management: Create partner roadmap from 0 to multi-million $ revenue growth with tailored strategy on GTM, execution and milestones 🔺 Competency Development: Curate bespoke skilling program tracks in line with partner competency development plan, empowering partners to provide exceptional support across customer lifecycle 🔺 Mobilize Sales Engines: Fast-forward leads and sales ramp-up through targeted account mapping 🔺 Rhythm of Business: Monitor partner KPIs periodically to evaluate, course-correct and accelerate revenue landing motions to ultimately achieve the go-big plan

Partnership Acquisition Manager

Builder.ai

Oct 2023 - Aug 2024

11 months

Dubai - United Arab Emirates

Partnership Ecosystem Development | Low-Code/No-Code GTM Monetization | AI Transformation & Adoption | Software Development Start-up AI startup with $450M+ in funding. Our goal is to accelerate the delivery of the next 500M+ apps through our AI-embedded portfolio—6x faster, up to 70% cheaper, and with a 0% failure rate. Responsible for shaping the future of partnerships for Builder.ai by building monetization strategies in the MEA region. Through our multilateral GTM, I've driven top-line revenue impact with 400% growth and a forward-looking pipeline of over $10M. Key responsibilities include: 🔺 Develop Scale-to-market Strategy: Conducting competitive analysis, industry and customer segmentation to identify Ideal Customer Profiles (ICPs), and shortlisting strategic partners for market reach and penetration 🔺 Build Localised Revenue Model with Unique Value Proposition (UVP): Developing SaaS and platform-ecosystem based product packaging, pricing structures, partner programs for all partner formats focused on new acquisition and retention 🔺 Commercialisation and Budget Plan: Territory business and expansion plans, forecasting revenue growth, budget planning 🔺 GTM Strategy: Implement demand generation and sales enablement plan, operationalise sales Centre of Excellence (CoE) Strategic partnerships public announcements: Dubai Chamber of Digital Economy - App Olympics, DIFC Innovation Hub, Etisalat and (e&), QIC - AI Hackathon called Appathon, etc.

Program Manager (Cloud)

Mindware

May 2020 - Oct 2023

3 years 6 months

Dubai - United Arab Emirates

MENA Tech Start-ups & ISVs Ecosystem Development | Multi-Cloud Business Development | Vendor & Alliance GTM Management Responsible to business develop strategic bets of Mindware Cloud, I launched 15+ GTM programs for 7 cloud vendors and landed first of its kind incubation program for start-ups and ISVs leading to 4.5x increase in license and services revenue with 2x improved profitability. For my work in diversifying into multi-cloud profitable revenue streams, fostering start-up and ISV innovation, and increasing IaaS acquisition and penetration, I was honored with the Market Share Growth Leader award by the CEO's Office. Key strategic programs launched: 🔺 Microsoft Azure Digital Native Hub Program: Recruited 70+ startups and ISVs across MENA market contributing to roughly 20% of Azure IaaS Revenue, 21 Azure Marketplace offers published Startup Circularo: Transformed an on-premise eSignature startup with perpetual licensing model to a SaaS ready - TDRA approved, UAE Pass enabled, Arabised eSignature and document management solution. Customers won – DHCA, Government of Sharjah (Department of eGovernmnet), Daman Insurance, etc. 🔺 Azure Hyper-growth Program: Curated for SIs, MSPs, and VARs to build unique customer-centric differentiators, leading to $1.5M revenue growth 🔺 Citrix Service Provider (CSP) Program: Recruited 20+ partners leading to YoY revenue growth of over 900%

Cloud Sales Specialist

Logicom Distribution

Feb 2018 - Mar 2020

2 years 2 months

Dubai - United Arab Emirates

Cloud GTM Strategy | Marketplace Adoption | Channel Business Development | Up-sell & cross-sell I was responsible for developing Microsoft Cloud and Ecosystem business for Logicom Cloud from scratch. As this was a new practice within the company with limited resources, I had to innovate by combining traditional approaches with the organization's high growth ambitions. Key performance achievements: 🔺 Partner Acquisitions: 19 to 108 transacting partners 🔺 Largest Cloud Deal Closed: $4.5M for 10K+ seats for a private investment firm 🔺 Average Deal Frequency per Partner: 10x Key responsibilities included: 🔺 Launched Logicom Cloud Skilling Initiative (LCSI): Landed 75 engineers and sellers with 200+ Microsoft Cloud certifications 🔺 GTM Strategy: Cloud attach on existing partner base through co-sell interlock with datacenter and security vendors 🔺 Lead Generation through Multi-Touch Marketing Campaigns: 300+ partner reach, followed by high engagement and recruitment drive 🔺 Scale via Logicom Cloud Marketplace: Accelerated partner adoption by leveraging competitive intelligence to enhance features

Business Development Manager (Direct Sales)

TechniaLabs

Aug 2017 - Jan 2018

6 months

Dubai - United Arab Emirates

Market Analysis | Account Management | Enterprise Sales | New Customer Acquisitions Reporting directly to the CEO of a born-on-cloud VAR, I focused on amplifying triple play outcomes: revenue, profit, and sustainability. Despite the short tenure, I and my team of 2 sales specialists achieved the following results: 🔺 New customer acquisition: 35+ including prestigious logos like Landmark Group, Safco, Filli Café 🔺 Reduced customer acquisition cost (CAC) to $250/customer

Ingram Micro

Apr 2016 - May 2017

1 year 2 months

On-site

Vendor Business Manager - Microsoft Cloud Ecosystem, META

Jan 2017 - May 2017

5 months

On-site

Vendor Alliances | RevOps | Business Strategy | GTM Execution | Cross-team Management Promoted to liaise with Microsoft and ecosystem vendors - SkyKick, BitTitan and Acronis - to deepen business relationships and investment flow. Served as SPOC for a 45+ member cross-functional team across the META region, spanning 39 countries via 9 subsidiaries. Key performance achievements: 🔺 CSP Distributor of the Year - MEA by Microsoft 🔺 META All-up Cloud Yearly Sales Revenue: $13.69M 🔺 MDF Investments secured and managed: $300K Key responsibilities included: 🔺 Vendor Relationship Management: Cultivated multi-level relationships, facilitated negotiations, coordinated contracts 🔺 Business Strategy: Developed joint business plans and translated them into GTM strategies with detailed execution plans 🔺 Activity Oversight: Maintained a comprehensive tracker of all partnership-related activities, ensuring alignment and compliance

Microsoft CSP Specialist - Cloud Marketplace, META

Jul 2016 - Dec 2016

6 months

On-site

Cloud Marketplace Readiness | Strategic Execution | Revenue Forecasting | Business Reporting I led the project team responsible for the launch of first cloud marketplace in the META region. Our goal was to optimize operations for significant business growth and deliver a competitive edge to our vendor and channel partner ecosystem. Within 2 months, we successfully onboarded, trained and activated 180+ partners on our UAE marketplace. Key performance achievements: 🔺 Reduced order processing time to less than 5 mins 🔺 Daily orders processed peaked to 130 transactions/day 🔺 Up-sell & Cross-sell offers sold worth $2M Key responsibilities included: 🔺 Onboarding: Streamlined workflows for seamless partner onboarding 🔺 Training: Developed playbooks, organized webinars, created a repository of short instructional videos for self-paced learnings 🔺 Utilization: Launched marketing campaigns to drive traffic, introduced bundle offers, additional incentives on marketplace 🔺 Future Roadmap: SLA backed technical support, conducted MENA market analysis for next strategic marketplace launch

Inside Sales Specialist

Apr 2016 - Jul 2016

4 months

On-site

Cloud Transformation | Change Management | Channel Enablement | Solution Selling Led the launch of Microsoft’s new Cloud Solution Provider (CSP) Program in the META region, enabling channel partners to leverage cloud benefits and seize early mover advantages for enhanced profitability. Secured around $160K ACV booking with 15 partners in the first 3 months of launch. Key responsibilities included: 🔺 Cloud Concepts Enablement: Educated on capex vs. opex, cloud subscriptions, recurring business, MRR, ACV, ARPU, SaaS, PaaS, IaaS, etc. 🔺 Lead Generation: Cold-called existing Microsoft partners and scheduled consultation sessions to highlight cloud benefits 🔺 Subscription Conversion: Demonstrated TCO and ROI analysis to facilitate perpetual licenses to cloud subscriptions transition

Sales Engineer

Caparo Middle East

Aug 2015 - Mar 2016

8 months

Dubai - United Arab Emirates

First job straight out of university. The role encompassed a diverse range of responsibilities, including addressing customer demands for electrical conduits, assisting CEO/COO with presentations and product specifications, preparing technical compliance for proposals, updating construction project lists, and exploring new business opportunities.

Project Trainee

Reliance Communications

Jun 2014 - Aug 2014

3 months

Sitepar, Maharashtra, India

Reliance Communications is a major telecommunications company in India that offers a wide range of services including mobile and fixed-line telephony, broadband services, and digital television. As an intern in IT department, I undertook the responsibility to enhance Customer Network Management (CNM) portal: 🔺 Collected customer feedback through support cases raised and tele-calling 🔺 Prepared detailed analysis of identified gap areas and most recurring, high impact issues 🔺 Suggested solutions for improving customer satisfaction

IT Consultant

CEM Business Solutions

Jun 2013 - Aug 2013

3 months

Dubai - United Arab Emirates

CEM Business Solutions provides construction customers with digital strategy and solutions that help meet their business objectives by implementing Microsoft Dynamics, an all-in-one Enterprise Resource Planning (ERP) solution. As an IT Consultant intern, my responsibilities included: 🔺 Tailoring my elevator pitch by profiling the end customer database and researching company specifics 🔺 Initiating cold calls to schedule meetings with Cloud Account Managers 🔺 Shadowing senior leaders during end customer meetings

IT Trainee

Aditya Birla Group - Grasim Insutries Limited

Jul 2012 - Oct 2012

4 months

Madhya Pradesh, India · On-site

Grasim Industries Limited, a flagship company of the Aditya Birla Group, ranks amongst the top textiles manufacturer in India. It is a leading global producer of Cellulosic Fibres, Diversified Chemicals, Fashion Yarn and Fabrics producer. As an intern in IT and R&D department, I was tasked with: 🔺 Learning about software development life cycle by browsing through various in-house software manuals 🔺 Prepare weekly presentation on different types of softwares and their real life applications


Education

Birla Institute of Technology and Science, Pilani

Bachelor's Degree

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