Aishwarya Sathe

• Designed and scaled NorthTara.ai, an AI-powered Vedic Astrology platform achieving 4,000+ users and generating revenue through pioneering real-time speech-to-speech conversational AI for spiritual wellness • Pioneered speech-to-speech conversational AI interface that interprets complex ancient astrological texts (Jyotish) and Sanskrit wisdom into personalized, dynamic guidance creating a novel interaction model that makes millennia-old spiritual knowledge accessible through natural conversation • Crafted end-to-end product experience including user flows, onboarding sequences, and interaction patterns from brand identity to responsive web application, launching public beta in 3 months while establishing NorthTara.ai as an authentic Jyotish guide • Established user feedback loops and analytics infrastructure (Google Analytics) to map user journeys and optimize conversion funnels, driving weekly iterations on navigation, feature discovery, and engagement patterns that enabled rapid growth to 4,000+ active users

• Increased user task completion rates by 15% by leading the end to end UX/UI design for a complex B2B trade finance platform, translating intricate business requirements into an intuitive, user-centric interface. • Reduced new feature development time by 30% by architecting and launching the company's first comprehensive design system, unifying UI components across all products and ensuring brand consistency. • Ensured design feasibility and alignment with business goals by collaborating directly with product managers and engineering leads in an agile environment to define product roadmaps and feature priorities.

• Responsible for the production of product imagery and UI elements for the localization of the client's website for its new product launch. • Worked closely with the design lead, project manager, front-end developers and QA testers in an extremely fast-paced work environment. • Created new artwork and localized supplied artwork based on the requirements for the locale.

• Drove a 25% increase in user retention within the first month for an AI startup by redesigning the user onboarding flow to improve key activation metrics. • Defined product strategy and executed end to end design for early stage startups in the AI and tech sectors, helping them find product market fit and achieve business goals. • Informed product development and feature prioritization by conducting comprehensive user research, usability testing, and data analysis to deliver actionable, data driven insights. #ProductDesign #UXStrategy #GrowthDesign #DesignSystems#AIBasedUX

• Did rebranding for the company clients and branding for their company. • Strategized, organized & managed the Design team to make sure the work gets done smoothly in the provided timeline • Overviewing of the photoshoots for Social Media/Marketing collaterals • Implemented design sessions every fortnight to keep up with the latest trends

•As Graphic Designer, I had worked on multiple projects spanning Identity Design, Print Design, Film Publicity Conceptualization and Merchandising Solutions. As part of the project, I worked directly with the core design and artwork teams at Firstcry. • Turned those visions into real visual designs that met the need using illustrations, artwork, design elements, and fonts. • Supervised the juniors.

Over the course of internship/undergraduation project, I worked on variety of projects including: ➢ Illustrations for merchandise. ➢ Identity designs for different brands. ➢ Fleet graphics ➢ Innovations and Adaptations