
Aïssa Diallo
Product owner
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Digital Project Manager & Co-founder with 6+ years in e-commerce and project management across luxury retail. Proven expertise in agile methodologies, marketplace strategy, and international e-merchandising with brands like Lacoste and Etam. I deliver scalable digital solutions that drive ROI and optimize conversion rates.
Expérience de travail
Co-founder
Mansa Home
avr. 2021 - Présent
5 ans 7 mois
Paris, France
Boutique de Décoration Intérieure Artisanale & Made in Africa
Digital Project Manager / PO
FUNECAP GROUPEFreelance
nov. 2022 - déc. 2025
3 ans 2 mois
Paris, France
Skills: Méthodes agiles · Planification de projets · Business · Management · Communication · Gestion de projet web · E-commerce
LacosteFreelance
févr. 2022 - oct. 2022
9 mois
Paris, France
Product Owner
juin 2022 - oct. 2022
5 mois
Paris, France
Skills: Méthodes agiles · Planification de projets · Business · Management · Gestion des ventes · Communication · Gestion de projet web · E-commerce
Marketplace Project Manager
févr. 2022 - juil. 2022
6 mois
Paris, France
Skills: Méthodes agiles · Planification de projets · Business · Management · Gestion des ventes · Communication · Gestion de projet web · E-commerce
Etam
déc. 2017 - mai 2021
3 ans 6 mois
Paris Area, France
eCommerce Manager (UK + ROW + MARKETPLACES)
mai 2018 - mai 2021
3 ans 1 mois
Paris Area, France
⇒ I was in charge of managing the activity for the UK and ROW websites. • Responsible for the strategy of the e-commerce site taking into account the means and objectives of the company. • e-Merchandising: homepages, animations, promos, sale and trends for my 200 websites using Salesforce. • Catalogue product: uploading the description catalogue product in english on Salesforce. • CRM: Sending weekly newsletters for my entire database in english. • Acquisition: online marketing activities with my agencies to improve the traffic and conversion rate via SEO, SEA and affiliate marketing strategy. • Social Media: managing the Facebook UK account and the Business Manager for Facebook ads. • Analysis of key figures for economic success and strategy planning to maintain profit. • Customer Service and Logistics: managing the CS request via Zendesk and Easiware. • Working in close collaboration with the integrators, the webdesign and the IT teams to maintain high level quality on my websites. I was also in charge of the Marketplace’s visuals strategy with the help of an intern: • Dealing with Zalando (EU), Liverpool (Mexico), Falabella (South America) and many more. • Keep each marketplace website updated with the latest Etam marketing campaign. • Provide content quality to promote Etam on marketplaces • Producing weekly reports on company financial performance and key performance indicators. • Identifying key trends, issues and root causes and make recommendations for improvements.
International e-Merchandiser
déc. 2017 - mai 2018
6 mois
Paris Area, France
Skills: Gestion de catalogue · Planification de projets · Systèmes de gestion de contenu (CMS) · Business · Management · Gestion des ventes · Communication · Gestion de projet web · E-commerce
Online Trading Assistant - UK/US/DE/FR
TOPSHOP TOPMAN
août 2016 - déc. 2017
1 an 5 mois
Londres, Royaume-Uni
⇒ Maintaining relationships with the core Merchandising teams to produce content for Topshop.com • Elaborating strategy and creating accurate content for UK and local markets (France, Germany, US and Asia) • Working with the Buying & Merchandising teams and the Digital teams to help manage product exposure and ensure website looks visually strong at all times to maximise sales • Reviewing performance analysis of categories call out on the HP • Making sure product goes live, visually merchandised and selling in accordance with deadlines and expectations • Auctioning Back in Stock and any reprices or sales on systems during promotional period • Supporting Editorial activity and product selection for the HP and the Newsletter • Reviewing best sellers and slow sellers and removing out of stock lines from the website • Sending online sales to the Core Merchandising teams in order for teams to build stock • Managing stock levels for features and promotions (allocations) • Carrying out ad hoc analysis to support both the Online and Core Merchandising functions • Building and maintaining strong relationships with the Buying and Merchandising teams to produce content • Monitoring the websites daily across multiple devices, facilitating the quick and efficient resolution of any errors
Assistant Merchandising
Laura Ashley
avr. 2015 - juil. 2016
1 an 4 mois
Londres, Royaume-Uni
⇒ Supporting the Merchandising team: • Analyse weekly sales data, reviewing branch sales/stock in order to maximise sales • Analyse figures, sales and stock level per store (200 UK stores) • Analysing, allocating and managing stock levels throughout the week • Tracking stock deliveries and liaising with suppliers to ensure products arrive on time for launch • Collecting and circulating analysis as requested by the team to drive key actions • Liaising with retail stores, visual merchandising and buying teams regarding stock level, windows and display • Dispatching weekly sales reports to suppliers • Preparing and analysing Monday Trade packs & going through the bestsellers report in detail, per category • Conducting regular store visits and feeding back to the teams • Liaising with Buying and Tech regarding various issues such as delivery dates and style • Setting up promotions on the system
Sales & Marketing Coordinator
CHANEL
janv. 2013 - juil. 2014
1 an 7 mois
Neuilly-sur-Seine, France
⇒ In charge of the Trade & Merchandising animations for BHV/Printemps/Galeries Lafayette/Sephora/Marionnaud/Beauty Success and many more. • Placing products and samples orders on SAP & Follow-up on POS material reports • Handling of shipments procedures and logistics • Guidance of the Boutique Management and provision of retail products (samples, testers, etc.) to the Sales Associates to improve the POS and increase sales • Coordination with the marketing team on the animations deliverables and material • Handling of the damaged/returned animation material in coordination with the logistics and marketing team • Maintenance of the consistent follow up with the warehouse • Organization of the renting and processing of charge send merchandise • Update coordination and reporting them to the warehouse the POS material orders
Assistant Manager
HACHETTE BOOK GROUP
nov. 2011 - déc. 2012
1 an 2 mois
Paris, France
Formation
PPA Business School
Master's degree
2013 - 2014
1 an 1 mois
PPA Business School
Master 1
2013 - 2013
1 mois
OMNES Education
Bachelor
2011 - 2012
1 an 1 mois
Groupe IGF
BTEC Higher National Diploma Assistant Manager
2009 - 2011
2 ans 1 mois
Licences et certifications
SAFe PO/PM 6.0
Délivré le : nov. 2024