akanksha chaudhary
Digital Marketing Strategist | SEO & Content
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Digital Marketing Strategist with 3+ years of B2B experience across healthcare & tech industries. Proven track record managing content strategy for 12 EMEA markets, boosting client acquisition by 11%, and reducing rejection rates by 20%. Specialized in SEO, social media management, and cross-functional project execution to drive measurable growth.
Work experience
Digital Marketing Strategist
Lumineux Informatik TechnologiesFreelance
Apr 2025 - Present
1 year 7 months
- Developing B2B digital marketing strategy to strengthen brand positioning & align communications with brand DNA. - Developing and executing content & SEO strategies to boost organic users
Air Liquide Healthcare
Aug 2023 - Dec 2024
1 year 5 months
Paris, France
Social Media & Digital Content Manager
Sep 2024 - Dec 2024
4 months
Paris, France
- Coordinated content strategy (12 EMEA nations), ensuring local adaptation & brand consistency - Published monthly website content across 5 regional sites, including blogs, testimonials etc - Partnered cross-functionally (product, sales, agencies) to support operational marketing tasks - Conducted keyword & trend research on diabetes markets, industry developments, competitor activity & social media algorithms to refine content strategy, and tailor to target audience - Monitored monthly analytics for 12 regional websites & proposed optimization strategies - Supported 3 annual awareness campaigns for our brand Making Diabetes Easier - Developed marketing collaterals (newsletters, creative assets) for internal brand campaigns - Organized workshop & community sessions to engage stakeholders & share best practices - Ensured consistent project execution, assisted budget approval & contracts with agencies - Streamlined marketing operations by handling internal JIRA tickets & collaborating with 20+ stakeholders in an agile setup.
Social media and digital content management
Aug 2023 - Aug 2024
1 year 1 month
Paris, France
Marketing & Business Development Associate
Yocket
Mar 2022 - Jul 2022
5 months
Mumbai, Maharashtra, India
- Nurtured leads through targeted outreach, converting 20-30% to qualified opportunities. - Acted as the primary contact for prospects, personalizing communications & follow-ups, boosting client acquisition by 11% - Researched competitor pricing & services, providing insights to inform product positioning
Quality assurance & Feedback Associate
SUN PHARMA
Feb 2021 - Jan 2022
1 year
Indianapolis, IN, USA
- Supervised in-process checks during laboratory testing of finish products and reviewed the quality controls documents. - Drove cross-functional initiatives to act on customer feedback and implement QC improvements, reducing rejection rates by 20% and boosting customer satisfaction.
Apprentice
Sun Pharmaceuticals
Feb 2020 - Jan 2021
1 year
Yumthang, Sikkim 737120, India
Project Intern
CSIR India
Jul 2018 - Dec 2018
6 months
Hyderabad, Telangana, India
Worked on a molecular biology research project involving amplification of LADs from mouse genome and cloning in bacterial cells to study gene regulation.
Intern
Mylan
Jun 2017 - Jul 2017
2 months
Bengaluru, Karnataka, India
Worked as an intern in the Quality control department and conducted biological and chemical tests like MLT, BET & TOC on pharmaceutical grade water used in preparations.
Education
EDHEC Business School
MSc in Marketing Management
2022 - 2023
1 year 4 months
Thapar Institute of Engineering & Technology
Bachelor's degree
2015 - 2019
5 years